Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
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A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
So you want to get ahead in advertising ..
12 Sep 2008
furniture retail client, the managing director called me in, said I was doing well and, to my amazement, put ...
IPA Diploma: President's Prize Essay by Faris Yakob
23 Nov 2007
people interact with ideas has undergone a change. Just as the internet allowed retailers to service the long tail of retail by removing the relative scarcity of shelf space, so it will allow us to develop ...
IPA Diploma: Distinction Essay by Graeme Douglas
23 Nov 2007
and develop their creativity (www.apple.com/uk/retail/camp). 3. Quotation from Posh Spice and Persil ...
The Work: New Campaigns - The World
26 Oct 2007
store group. It comes as US clothing retailers face their worst season for five years, having been ...
The Work: Private view
15 Jun 2007
: Rattling Stick Exposure: National TV 4. SHELL Project: Circuit Client: Sarah Alspach, global retail ...
MCBD scoops £7m Vision Express and Edge
02 Mar 2007 | by Noel Bussey
MCBD beat Publicis in a final shoot-out for the optical retailer's business, and saw off Quiet Storm and The Engine Group for Edge. Edge is an educational foundation that is seeking to change perceptions of vocational and practical learning opportunities among young people, parents and educational ...
IPA Excellence Diploma: Distinction essay - By Sam d'Amato, OMD UK - Learning from monkeys
15 Sep 2006
-actualisation through retail therapy12. Because brands are social markers that consumers use to define who they are ... companies is the rising power of the trade. Retailers such as Woolworths, Tesco and Asda have huge power ... and promotions, devaluing their brands, while the retailer compounds their problem by producing own-label brands ...
IPA Excellence Diploma: President's prize essay - By David Young, RKCR/Y&R - Faux-branding and instant fame
15 Sep 2006
represented the flawless loyalty scheme, for rather than just arming the retailer with purchasing data (which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
