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BT Business kicks off creative overhaul

Peter Jones as the face of its advertising on TV. BT Business, part of BT s Retail division ...

YouView picks A&E in dramatic pitch U-turn

as winning the media planning and buying business and Momentum will handle retail and experiential campaigns ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

And in the real world... public borrowing, Tiscali, UBS and more

offsetting declines in purchases of big-ticket items such as furniture, according to the British Retail ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.