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Wickes rolls out first social media campaign

Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook...the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...

Heathrow runs family-friendly Easter campaign

," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... the introduction of new trains, staff uniforms, and a new brand identity. The airport will support its retail ... for their onward journeys." "Heathrow has the highest retail sales of any airport in the world, as our latest ...

Harvester introduces 'junior chef' ads

Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a

WPP's Quisma launches in the UK

Quisma specialises in performance-based online activity and works with advertisers such as e-retailers and direct-sales focused companies by selling them sales outcomes, rather than views, as with a normal media agency. In her role Edwards will be charged with establishing Quisma as a leader in the performance ...

Sacoor Brothers appoints Now to first UK ad account

The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...

Bolt becomes Branson in Virgin Media speed spoof

was by Fifty6. The campaign will also run across press, outdoor, social, retail and online. It will be among ...

The Year Ahead For ... Digital

wastefully pricey media slot if, when you next visit the associated retail environment, the assistant is rude ... mobile phone that transforms and democratises the retail experience for you, your friends and millions ... the retail experience in-store. Mobile commerce defined and inspired by the music you listen to and where you ...

Harvey Nichols offers antidote to the 'walk of shame'

Retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" viral as part of its...the retailer, "has everything you need to walk home with your glamorous head held high". Harvey Nichols ... Valli, Nina Ricci and Chrisopher Kane. The retailer says it also has extras to help the morning ...

VCCP Share wins Spotify digital brief

and some other selected retail outlets. Spotify announced a new partnership with Facebook in September ...

'Advertising is going to be key' this Christmas

'Tis the season to be jolly ... or very nervous indeed, where brands and retailers are concerned...this will be the most important Christmas for retailers? Yes, until the next one. Christmas sales growth this year ... audience and still grow sales. Now the British Retail Consortium says 33 per cent have zero spare cash ... , we're launching a food and drink magazine on 26 November. On Cyber Monday, we are offering a retailer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.