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BMB wins pitch for notonthehighstreet.com

26 Apr 2012 | by Anne Cassidy

Notonthehighstreet.com, the online retailer, has hired Beattie McGuinness Bungay to handle its...BMB will create a brand campaign to coincide with Father's Day on 17 June. The agency won the business after a pitch. It is the first creative agency hire by the retailer, which previously developed ... million. The retailer offers bespoke products and gifts created by more than 2,500 independent ...

Shop Direct calls £17m ad pitch

22 Mar 2012 | by Anne Cassidy

when a review was called a year ago. Gareth Jones, Shop Direct s group retail director, said ...

M&S and Sainsbury's buck consumers' indifference to brands

02 Mar 2012 | by Maisie McCabe

and MPG that placed Marks & Spencer and Sainsbury's in the world's top 10 "meaningful" retail brands....of strategy Kate Cox said although people in the UK believe retail has a significant impact on their quality of life, most retailers are not seen as contributing to "personal wellbeing". Havas Media's Meaningful ... that retail is the highest performing sector in the UK, beating the IT and consumer electronics sector (second ...

EBay returns to TV after five-year break

29 Feb 2012 | by Ed Owen

parts. "The investment in this campaign will ensure that our retail partners, as well as the 180 ...

Specsavers launches £39m media contest

26 Jan 2012 | by Katherine Levy

, though the retailer also stocks designer glasses. ...

Hundreds of Mumsnet and Facebook users slam Littlewoods Christmas campaign

23 Nov 2011 | by Sarah Shearman

have developed on the parent networking site calling for the retailer's Christmas ad to be banned ... . The retailer has denied this, saying Facebook sometimes marks comments as spam. Additionally, a petition ...

John Lewis to launch 'giving' Christmas ad on Facebook

09 Nov 2011 | by Matthew Chapman

, for the campaign. The retailer expects the 60-second advert to be viewed by 44 million people at least once ... to buy on iTunes from 9am on Friday. Last year's Christmas campaign for the retailer featured a version ...

The Watch Hut in debut TV spot

02 Aug 2011 | by Sara Kimberley

Online retailer The Watch Hut has launched its first TV ad on Dave, as part of a month

BBH to take over ASOS ad account

14 Jul 2011 | by Anne Cassidy

ASOS, the online retailer, has appointed Bartle Bogle Hegarty to its advertising account without a...Dobbie, the brand's marketing director. The retailer does not operate on a retained agency basis ... retailer, which is estimated to have 5.2 million unique visitors a month, is one of the fastest ...

Littlewoods moves ads in-house after pitch

07 Jul 2011 | by Sara Kimberley

Instead of appointing one of the pitching agencies, the online retailer plans to use a team of freelance creatives and an unnamed production company to create its ads. The pitch is understood to have ... . The online retailer is part of Shop Direct Group, which also owns Woolworths, very.co.uk and the Isme ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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