Mother beats two to win HTC global advertising business
15 Mar 2012 | by Anne Cassidy
, including traditional advertising, digital and retail. Mother will collaborate with HTC's regional client ...
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Publicis Chemistry picks up Everything Everywhere brief
17 May 2012 | by Sara Kimberley
with Proximity and Iris on its DM creative and retail creative business respectively. T-Mobile's DM account ...
Everything Everywhere calls direct roster review
09 Feb 2012 | by Matthew Chapman
Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...
Smartphone advertising: form, functionality and brand
09 Jan 2012 | by Louise Brice
can we learn? If we layer on the phone advertising from retailers, network providers and content ...
Phones4U horror ad triumphs against flood of complaints
21 Dec 2011 | by Matthew Chapman
The mobile phone retailer's horror-themed ad received more than 500 complaints the most about ... to the retailer's "missing our deals will haunt you" strapline by parodying a horror movie. It ruled ... , and understand what our ads are trying to communicate." The retailer argued that 526 complaints was a ...
Nokia selects Inferno for £80m global ad campaign
28 Jul 2011 | by Sara Kimberley
on the mobile company s retail ad business. W K, which recently launched a campaign for its Qwerty range ...
Selling phones to youths in an austere market
03 Jun 2011 | by John Tylee
's fastest-growing independent mobile phone retailer, almost doubled its share of the pay-as-you-go market ... 's a strategy that's not been without critics, who predicted the retailer would suffer by not moving ...
Nokia calls £90m review
05 May 2011 | by Anne Cassidy
-the-line, digital and retail advertising. It was sent from the company s headquarters in Finland to above ...
Nokia in hunt for agency to handle global B2B account
10 Feb 2011 | by Sara Kimberley
The mobile phone giant has already approached a number of agencies after a review was called directly out of its head office in Helsinki. The appointed agency, which will be responsible for targeting corporate customers including retailers, will be responsible for handling Nokia's B2B advertising ...
Nokia launches global campaign for N8 smartphone
09 Dec 2010 | by Sara Kimberley
The campaign, created by Inferno, will launch across 20 countries including the UK, China, India, Brazil and Vietnam. Spanning across retail, digital, social media and outdoor, the campaign introduces Nokia s new strapline: Many Gifts, not One. The ads aim to showcase the brand's phone multi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
