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Phones4U horror spot tops 2011's most complained about ads

The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive ... , as it was in 2010, with 5,287 complaints, followed by retail (2,349), health and beauty (2,080) IT (1 ...

Co-op appoints Leo Burnett to £50m ad account

. TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ... retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...

Arcadia starts £4m media agency contest

Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning

Where are the Jubilee commercials?

the most of it. "Yet, for retailers in particular, involvement with the Jubilee represents much better ...

Inside: Critical mass

, health, luxury and online retail. Owen Roberts, Creative director Roberts' expertise ... -level user experience roles have seen him work with some of the biggest retail, travel, automotive, finance ...

B&Q calls direct marketing review

The retailer has approached a number of agencies about the review as it looks to ramp up its ... dedicated to the needs of professionals and claims to offer brands at special trade prices. The retailer ... , the retailer launched its "I did that" advertising campaign by McCann Erickson. ...

Publicis Chemistry picks up Everything Everywhere brief

with Proximity and Iris on its DM creative and retail creative business respectively. T-Mobile's DM account ...

Shopping for brands

We all know what mobile has done for retailers - the impressive stats just keep rolling in ... with consumers in the retail environment? We are starting to see some good cross-channel campaigns where mobile is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...

Let's get serious

-fencing and mobile-activated retail display to differentiate our product in the aisle, not to mention the fast ...

Vizeum expands Australia presence with Melbourne office

for Aegis Media and headed retail strategy at Aegis' digital marketing agency, emitch. Day said: "Vizeum ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.