Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...
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Is Saturday key for brands?
24 May 2012
depends on clients and what they are looking to achieve. Retail advertisers will always focus their spend in the run-up to Saturday and on Saturday itself - the key retail day. This is core for a retail message ...
Wickes rolls out first social media campaign
18 May 2012 | by Sarah Shearman
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook...the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...
Is top Trinity job impossible?
17 May 2012 | by Alasdair Reid
footfall to retailers, for instance. "We need a uniform platform (embracing standardised editorial ...
Sara Cremer takes MD role at Redwood
10 May 2012 | by Nick Batten
of retail and business development. Paul Kurzeja and Clare Hersey have been appointed to the roles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
