Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
-fencing and mobile-activated retail display to differentiate our product in the aisle, not to mention the fast ...
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17 May 2012 | by Gavin Crouch, JWT London
We all know what mobile has done for retailers - the impressive stats just keep rolling in ... with consumers in the retail environment? We are starting to see some good cross-channel campaigns where mobile is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
