Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning
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Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
. TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ... retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
The retailer has approached a number of agencies about the review as it looks to ramp up its ... dedicated to the needs of professionals and claims to offer brands at special trade prices. The retailer ... , the retailer launched its "I did that" advertising campaign by McCann Erickson. ...
Publicis Chemistry picks up Everything Everywhere brief
17 May 2012 | by Sara Kimberley
with Proximity and Iris on its DM creative and retail creative business respectively. T-Mobile's DM account ...
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
has handled the US consumer retail advertising account since 2006, and took part in a pitch process ...
Boots kicks off pitch for digital business
03 May 2012 | by Anne Cassidy
Boots, the high-street retailer, is reviewing its digital advertising arrangements....The company has approached UK digital agencies directly to invite them to compete for the business. Boots is understood to be looking for an agency to provide a unified digital strategy to bolster its share of the online health-and-beauty market. The retailer s relationship with its above ...
Agencies line up for HTC social media account
03 May 2012 | by Sara Kimberley
The appointed agency will be expected to handle HTC s social media output across platforms such as Facebook and Twitter. ISBA is handling the review. HTC is currently gathering positive and negative feedback from retail sites and social media networks, and plans to display the results on the product pages ...
Pitch Update
03 May 2012
Chemistry meetings will take place on 14-15 May, with a pitch date set for late June. The incumbent, The Red Brick Road, pulled out last week. The process is being run by Oystercatchers. Pitches for Land Securities' Trinity Leeds retail development took place this week. Albion London, VCCP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
