Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...
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Is Saturday key for brands?
24 May 2012
depends on clients and what they are looking to achieve. Retail advertisers will always focus their spend in the run-up to Saturday and on Saturday itself - the key retail day. This is core for a retail message ...
Tesco-owned Blinkbox appoints Karmarama to ad account
23 May 2012 | by Anne Cassidy
as part of its goal to expand its product ranges. The retailer introduced a service late last year ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained ... Match promotion, and claiming its prices were checked against other retailers on the same day. A ...
Wickes rolls out first social media campaign
18 May 2012 | by Sarah Shearman
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook...the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...
Is top Trinity job impossible?
17 May 2012 | by Alasdair Reid
footfall to retailers, for instance. "We need a uniform platform (embracing standardised editorial ...
Sara Cremer takes MD role at Redwood
10 May 2012 | by Nick Batten
of retail and business development. Paul Kurzeja and Clare Hersey have been appointed to the roles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
