Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning
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Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
. TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ... retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained ... Match promotion, and claiming its prices were checked against other retailers on the same day. A ...
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
The retailer has approached a number of agencies about the review as it looks to ramp up its ... dedicated to the needs of professionals and claims to offer brands at special trade prices. The retailer ... , the retailer launched its "I did that" advertising campaign by McCann Erickson. ...
Boots kicks off pitch for digital business
03 May 2012 | by Anne Cassidy
Boots, the high-street retailer, is reviewing its digital advertising arrangements....The company has approached UK digital agencies directly to invite them to compete for the business. Boots is understood to be looking for an agency to provide a unified digital strategy to bolster its share of the online health-and-beauty market. The retailer s relationship with its above ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
