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Sacoor Brothers appoints Now to first UK ad account

10 Feb 2012 | by Sara Kimberley

The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...

Electrolux reviews £25m ad business

09 Feb 2012 | by Anne Cassidy

works on the creative account for its retail business. Head London oversees Electrolux's digital ...

Everything Everywhere calls direct roster review

09 Feb 2012 | by Matthew Chapman

Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

and personalised shopping and transactional experiences. What about the competition from retail brands acting more like magazines? The trend for retailers to move into the magazine space demonstrates the continued demand for quality editorial content, but while retailers always seek to sell in environments ...

Generation Y can answer the high street's woes

09 Feb 2012

? That was the topic at a recent dinner we hosted. The guests included captains of the British retail industry, senior ... 't like to shop than the 77 per cent who love it. And while the ever-more glamorous out-of-town retail ... at the feet of the retailers that have made high-street shopping such an unrewarding experience. One that has ...

Comet slammed for advertising 'misleading' discounts

08 Feb 2012 | by Matthew Chapman

Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading...at the higher price of 699 for a week between 13 and 19 October. In the same ad the retailer advertised 120 ... . Consequently, it has banned the ad because the higher prices were not genuine retail prices and could be viewed ...

 

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