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NEWS: HOTLINE

15 Dec 1995

. The upmarket retail chain, Mulberry, has appointed the creative independent, Smith and Thompson, to handle ...

MEDIA: FOR THE RECORD

15 Dec 1995

of corporate business development. The fashion retailer, Esprit, has appointed MBS Media to handle its ...

MEDIA: FOR THE RECORD

08 Dec 1995

subscribers. The three-week campaign combines national press and radio coverage plus below-the-line retail...Sky Television has announced a pounds 1 million Christmas promotion to celebrate the five millionth Sky customer in the UK. An ad campaign broke last week designed to attract new satellite subscribers. The three-week campaign combines national press and radio coverage plus below-the-line retail ...

NEWS: AMV declines to pitch in pounds 4m review at Ikea

01 Dec 1995 | by JOHN TYLEE

Ikea, the furniture retailer, is reviewing its pounds 4 million account and could end its...Ikea, the furniture retailer, is reviewing its pounds 4 million account and could end its relationship with Abbott Mead Vickers BBDO, the agency that launched the chain in Britain eight years ago. Abbott Mead has rejected an invitation to repitch for the business but said it would be happy ...

NEWS: Zenith wins bid to hold pounds 70m Kingfisher task

01 Dec 1995 | by JOHN OWEN

shop s relationship with the retail group had previously been sub-contracted through the creative ... entered into a direct group relationship with a media buyer. It has always left each retail brand ...

NEWS: Columbia Tristar to see six agencies in home video search

24 Nov 1995

Columbia Tristar Home Video, a division of the film giant, has briefed six shops to create new ways of using its pounds 4 million adspend to put life into home video advertising. The new marketing manager of Home Video s retail division, Joe Simpson, said he had selected the six agencies ...

MEDIA: FOR THE RECORD

10 Nov 1995

of the publication will be distributed free via cable operators through retail outlets, customer mailings ...

NEWS: KP hands FA Premier business to Publicis

10 Nov 1995 | by JOHN TYLEE

of launching a string of self- service electrical discount stores planned by the catalogue retailer, First ...

NEWS: Virgin Retail to test TV ad campaign in C4 regions with TLP

03 Nov 1995 | by ANNE-MARIE CRAWFORD

Virgin Retail is moving on to TV for the first time in ten years in a test campaign through...Virgin Retail is moving on to TV for the first time in ten years in a test campaign through the specialist youth agency, the Leisure Process. The pounds 200,000 test will run before Christmas ... some retailers seem happy to churn out. The ads break next week. ...

CAMPAIGN CRAFT: Portfolio; Paul Archard

03 Nov 1995 | by CAROLINE MARSHALL

for his first directing assignment, which was through Foote Cone and Belding for a retail chain in LA ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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