INTEGRATED: INTEGRATED ISSUES; Can the DMA convince punters that direct mail is reliable?
12 Apr 1996 | by GORDON MACMILLAN
to have retail outlets then there is no extra leverage on the consumer other than brand marketing. ...
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NEWS: Clark and Taylor to create pounds 4m bargain clothes retailer ads
17 May 1996
Matalan, which is one of the UK s largest discount clothes retailers, has appointed the through...Matalan, which is one of the UK s largest discount clothes retailers, has appointed the through ... account as it gears up to expand nationally. The Preston-based retailer was originally set up ... famous brand. Matalan is the best kept secret in retailing. Matalan has grown rapidly during ...
INTEGRATED: What effect will VAT changes have on customer loyalty programmes?
12 Apr 1996 | by MICHELE MARTIN
run either independently by retailers, such as Shell s Select, American Express s Membership Rewards ... to charge tax at the stage where a customer redeems his points for gifts, allowing the retailer to pay nothing. However, under the new system, VAT will be paid by the retailer when he buys his points from ...
INTERACTIVE: BEHIND THE HYPE/ARE RETAILERS MAKING THE MOST OF HOME SHOPPING?; Forward
26 Jan 1996 | by ALASDAIR REID
in the Financial Times. He had a go at all forms of electronic retailing, but his main target was virtual ... sales of dollars 4 billion, or 0.2 per cent of all retail. Other forms of electronic retailing ... in the US - including things such as retailing via CD-Rom as well as the Internet - totalled dollars 543 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
