AIRPORT ADVERTISING: Clients’ experience of airport ads
01 Nov 1996 | by RICHARD COOK
of the ads to the press shops helps boost our retail sales, and third, the high-profile positions ...
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FEATURE: Do banks understand brands?
13 Dec 1996 | by BRENDAN LLEWELLYN
homogeneous that differentiation is difficult. Each operates in the retail and business sectors and to a ... -back facility is as much banking as they want from a food retailer. Whatever serious banking might be ...
NEWS: HOTLINE
25 Oct 1996
-street retailer, the ERA Group. Both tasks had formerly been held by CIA Medianetwork, which maintains ...
NEWS: Marks and Spencer set to test TV spots in northern region
18 Oct 1996
Marks and Spencer, currently at the centre of speculation that it is about to become an advertising heavyweight, has gone on to TV for the first time in its history. Britain s biggest retailer is testing the water with a four-week direct response campaign in the North of England ...
INTEGRATED: ON THE RECORD
27 Sep 1996 | by MICHELE MARTIN
, retail or health insurance. Tell me more. It s a truly integrated launch and we ve ...
Business Performance League 16 September 1996
20 Sep 1996
.5 Commission 2 2 Abbott Mead Granada Retail 50.2* 9.1* 41.1* Vickers ...
NEWS: MediaCom scoops pounds 30m Citibank and Mars media buying
13 Sep 1996
in the UK credit card market. Citibank is keen to link up with retailers and other service providers ... on Mars s Galaxy and Maltesers accounts. Citibank is keen to link up with retailers and other ...
NEWS: HOTLINE
21 Jun 1996
of advertising and promotions director, Alison Dow, in a restructuring. The retailer s incumbent agency is TBWA ...
NEWS: Lloyds TSB starts media contest
14 Jun 1996 | by GORDON MACMILLAN
. In January the two merged their retail operations under a single umbrella operation, which is known as Retail Financial Services. It is understood that the pitch will be overseen by Tim Pile, who ...
NEWS: Publicis lures Conde Nast media supremo
24 May 1996 | by JOHN TYLEE
director, commented. Faulkner, who has particular expertise in the beauty and retail sectors ... for our clients to extend their promotional activity to dovetail with PR and retail activity, she said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
