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Burton is taking the blokish route in new national advertising which pitches the menswear chain at men who behave badly. In work that distances the retailer from its old reputation as the manufacturer of the post-war demob suit, the ads employ testosterone- soaked imagery , including the new lad ...
of the Wallis brand to assess what distinguishes it from other fashion retailers and to develop a long ... . The retailer is now conducting a wide-ranging review of its marketing arrangements across all of its major ...
we have created is to give retailers a unique extension of the heart and soul proposition. We ...
products when high-street retailers such as Marks and Spencer and Boots have their own comprehensive ...
of McCann-Erickson Manchester. The retailer spent more than pounds 6 million on advertising last year...Kwik Save, the cut-price supermarket, is reviewing its advertising and media arrangements out of McCann-Erickson Manchester. The retailer spent more than pounds 6 million on advertising last year. The marketing director, Nick Goff, said the rethink will encompass advertising and media as well as internal ...
Matalan, which is one of the UK s largest discount clothes retailers, has appointed the through...Matalan, which is one of the UK s largest discount clothes retailers, has appointed the through ... account as it gears up to expand nationally. The Preston-based retailer was originally set up ... famous brand. Matalan is the best kept secret in retailing. Matalan has grown rapidly during ...
of Woollams Moira Gaskin O Malley last August, has 70 retail outlets. Scholl sandals have sometimes ...
; and the Abbott Mead/Ikea UK ad, beergut , for best retail stores advertisement. ...
-of-colour ads in the paper s Thursday and Friday issues. Dockers, which will retail at between pounds ...
Etam, the troubled high-street fashion retailer, has appointed Clark and Taylor to handle its...Etam, the troubled high-street fashion retailer, has appointed Clark and Taylor to handle its advertising more than six months after aborting its search for an agency. Publicis and Abbott Mead Vickers BBDO were the original contenders for the pounds 2 million account last summer, but the company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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