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NEWS: Mars puts vending machines into ads in city centre sites

in locations where there is currently no retail outlet. Many small retailers, such as CTNs, have been ...

NEWS: Iceland ditches WCRS for Tom Reddy

Iceland, the frozen food retailer, has parted company with WCRS and handed its pounds 16 million...Iceland, the frozen food retailer, has parted company with WCRS and handed its pounds 16 million advertising account back to the Manchester- based agency, Tom Reddy Advertising. A joint statement issued by Iceland and WCRS this week cited creative differences and working relationship issues ...

NEWS: Publicis caught in fight between Asda and United Biscuits

that handles a large grocery retailer is going to find there are people who don t like the way it behaves ...

NEWS: Whitbread/Private Eye deal results in Lord Gnome Bitter

between the brewing and retail giant and Private Eye magazine....One of Whitbread s small roster agencies has succeeded in brokering a unique marketing venture between the brewing and retail giant and Private Eye magazine. HBA Advertising acted as go-between for the initiative which has resulted in the launch of Private Eye Lord Gnome Bitter in the Whitbread ...

NEWS: Caffrey’s sets latest TV ads in Cuba to keep same idea fresh

in annual retail sales. Dan Vivian, the account director at WCRS on Bass Ales, said ...

NEWS: Packager launches take-away food lids as new ad medium

. Retailers purchase their take-away supplies on a weekly basis, resulting in a swift turnaround in stock ...

NEWS: E&J Gallo moves upmarket

Barker and Ralston is using specially commissioned work by a selection of US sculptors to launch an upmarket wine label from the Californian winemaker, Ernest and Julio Gallo, in the UK. Called Turning Leaf, the wine aims for the more discerning palate and retails at pounds 5 to pounds 6 per ...

NEWS: Mushroom growers prepare to mount major initiative

changed the focus of their promotional activity to support individual retailers. The fact ...

Can advertising win the beer war?

into just beer makers rather than retailers and fundamentally changed their attitude to marketing ... 1990, the total turnover of the pub retail sector has declined in real terms by 14 per cent. And 2 ...

INTEGRATED: MARKETING CHALLENGE; How TBWA Direct is tackling the problem of Bordeaux wine

retail trade. A point-of-sale promotion is already underway and the agency is busy trying to get 1,000 retailers on board. Linking in with the food theme, the promotion will feature free recipe cards, a competition to win a weekend in Bordeaux and much window- display material. Retailers will also be supplied ...

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