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NEWS: British Bakeries set to target slimmers with Baywatch line

million at retail prices and is growing at 3 per cent a year, compared with the 1.3 per cent ...

NEWS: Retailers join forces to slam Channel 5 retuning

that exists between retailers and consumers. The companies are also deeply concerned over the lack ... been written by the British Retail Consortium, which represents around 90 per cent of UK retailers ... is that any problems with the retuning task could harm the image of retailers who deal with people ...

Ads in schools. Gift or Trojan horse?

learning material is now commonplace. So too are retail promotions by companies such as Sainsbury s ... pupils to search for McDonald s products in a word puzzle. Retailers also regularly target pupils ... to replace rubbers. Another I know received 150 free lucky bags from a retailer filled with goodies ...

NEWS: HOTLINE

of advertising and promotions director, Alison Dow, in a restructuring. The retailer s incumbent agency is TBWA ...

MEDIA: FOR THE RECORD

of the commercial use of the Internet is being conducted by the Interactive Media in Retail Group. Early findings ... ,000 UK retailers, banks and commercial organisations were invited to take part in the survey ... . McConville was at McKinsey s for 18 months and worked for a number of clients in the media and retail ...

NEWS: ITV sales unveils car ad offensive

on ITV s recent approaches to toy retailers and manufacturers, which involved the sales houses each ...

NEWS: Gerry Moira to work on Scholl again as Publicis lands task

of Woollams Moira Gaskin O Malley last August, has 70 retail outlets. Scholl sandals have sometimes ...

INTEGRATED: What effect will VAT changes have on customer loyalty programmes?

run either independently by retailers, such as Shell s Select, American Express s Membership Rewards ... to charge tax at the stage where a customer redeems his points for gifts, allowing the retailer to pay nothing. However, under the new system, VAT will be paid by the retailer when he buys his points from ...

MEDIA: FORUM; How will teen title guidelines affect advertisers?

and the retail industry - it has to sell the magazines, after all - were meeting Home Office officials who ... that be policed by retailers? - but the PPA has now proposed a self-regulatory structure by which formal bench ...

MEDIA: FOR THE RECORD

in consultation between editors, publishers and retailers and will seek to establish benchmarks for both editorial content and retail display of magazines for young people. Sky Television has launched a ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.