NEWS: High Court upholds ASA rulings on Dixons
13 Dec 1996 | by RICHARD COOK
leaflet, for example, claimed Britain s lowest prices guaranteed , although the retailer only offered ...
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NEWS: Yellow M victorious in battle for Index’s catalogue business
13 Dec 1996
s first work for the catalogue retailer - a nationwide TV campaign - breaks in January, supported ... . Index Extra is a catalogue available throughout the Index retail chain, offering more goods than ...
NEWS: WCRS beats BST-BDDP to Habitat task
06 Dec 1996 | by KAREN YATES
and 1994. More recently, most of its advertising has been handled in-house. The retailer decided ...
NEWS: Banks Hoggins nets Kingsbury account for immediate start
29 Nov 1996
will now plan and buy all media for the furniture retailer. Historically, Kingsbury has used ... , the retailer is likely to deploy TV advertising and is poised to increase its marketing spend to a claimed ... of the most competitive retail markets, where media can make a difference. Paul Prince, joint managing ...
NEWS: Interflora adds tip-ons to APL’s first campaign
29 Nov 1996 | by HARRIET GREEN
DDB. Interflora has a retail network of 2,600 member florists in the UK and Ireland. ...
Business Performance League 4 November 1996
08 Nov 1996
Iceland took its pounds 16 million account to WCRS. Last week, the frozen food retailer switched back...when Iceland took its pounds 16 million account to WCRS. Last week, the frozen food retailer ... 2 Abbott Mead Granada Retail 53.2 13.0 40.2 Vickers BBDO 3 3 ...
NEWS: Mars puts vending machines into ads in city centre sites
08 Nov 1996
in locations where there is currently no retail outlet. Many small retailers, such as CTNs, have been ...
NEWS: Boots changes line through JWT
08 Nov 1996
and commercially successful theme for Boots for a number of years. However, in the fiercely competitive retail ...
NEWS: Iceland ditches WCRS for Tom Reddy
01 Nov 1996 | by ANNE-MARIE CRAWFORD
Iceland, the frozen food retailer, has parted company with WCRS and handed its pounds 16 million...Iceland, the frozen food retailer, has parted company with WCRS and handed its pounds 16 million advertising account back to the Manchester- based agency, Tom Reddy Advertising. A joint statement issued by Iceland and WCRS this week cited creative differences and working relationship issues ...
How will the banning of the Duty Free Trade in 1999 affect airport ads?
01 Nov 1996 | by RICHARD COOK
-day for retailers, manufacturers and their advertising agencies is midnight on 30 June, 1999. After that, duty ... works because it encourages shoppers to become the holders of goods, not the retailers. People buy things for future consumption in duty free in a way they don t in any other retail environment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
