Radio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
such as televisions. While Radio Rentals conducts most of its rental business through high street retail ...
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
reacted much faster to the changes that have swept through grocery retailing in recent years ...
THE CREAM OF 1997: Out with the old, clapped-out pop tunes and in with the new wit and style. As the IPA exhibits 20 top creative directors’ favourite ads of the year, Tony Brignull discovers that simplicity is the key. But a little more controver
07 Nov 1997 | by TONY BRIGNULL
, admittedly, the motoring sector is the second biggest spender after retail (nil points) but it s still ...
BACKBITE
31 Oct 1997 | by CAROLINE MARSHALL
marking the beginning of the brand? Or was it the US retail merchant, John Wannamaker? Perhaps ...
FOR THE RECORD
17 Oct 1997 | by ALASDAIR REID
throughout October. TK Maxx, the US fashion retailer, will launch its first national ad campaign ...
Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Groceries, Soft Drinks or Household Poster - Adlight
16 Oct 1997
in retail outdoor advertising. Since the company was formed in March 1996 Adlight has undertaken one...in retail outdoor advertising. Since the company was formed in March 1996 Adlight has undertaken one ... ,000,000 in the development of a premium retail product. To date it has developed 3,000 six sheet panels at 1 ... supermarkets including ASDA, Somerfield and Kwik Save. The retail opportunity Adlight provides is unique ...
DFGW accents Co-op price offers
03 Oct 1997 | by MAIRI CLARK
Duckworth Finn Grubb Waters has unveiled its first work for Co-operative Retail Services since...Duckworth Finn Grubb Waters has unveiled its first work for Co-operative Retail Services since winning the pounds 7 million account from J. Walter Thompson Manchester in April (Campaign, 4 April). The campaign, which breaks at the end of this week, consists of two different elements. The main TV campaign ...
McCanns London nets Kwik Save
03 Oct 1997 | by KAREN YATES
beat J. Walter Thompson and Leo Burnett for the business, had lacked a significant retail account ...
PRIVATE VIEW: BY NICK WELCH
26 Sep 1997 | by NICK WELCH, Executive creative director
Exposure: National press Homebase Project: DIY retail stores Client: Mike Samuel, head ...
PRIVATE VIEW
12 Sep 1997 | by LARRY BARKER
Connection UK out of the morass of fashion retail advertising Agency: GGT Writer: Trevor Beattie ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
