National Savings media goes to pitch
14 Nov 1997 | by CLAIRE BEALE
of virtual shops - regular ads in the same position in newspapers which act as a retail outlet ...
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Co-op gives BDDH pounds 10m retail task
21 Nov 1997 | by KAREN YATES
-operative Retail Services, are both part of the Co-operative movement, but cover different areas of the country ...
M&B nets First Direct planning task
03 Oct 1997 | by CLAIRE BEALE
no retail outlet, its visibility through advertising is crucial. Graham Bednash, a partner at M ...
Lloyds-TSB unveils White Knight insurance plan
26 Sep 1997 | by CLAIRE BEALE
Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance...Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance service, which has appointed Dolphin and Booth Lockett Makin to handle a pounds 5 million launch ad campaign. The new service, called White Knight, will draw on the resources of the Automobile ...
Citibank awards Y&R dollars 800m global prize
15 Aug 1997 | by EMMA HALL
unit to work across all its business divisions - cards, retail banking, investment products ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
increases between News International and Dixons has culminated in the retailer boycotting all of NI ...
Review
02 May 1997 | by CLAIRE BEALE
joined Sainsbury s as the second retailer to succumb to pressure from brand owners and scrap copycat ... on to the financier, Andrew Regan, who last week made an attempt to take over the retail company. Marketing ...
JWT Manchester staff cut after client losses
25 Apr 1997 | by KAREN YATES
of Co-operative Retail Services decision to dump the agency from its pounds 7 million account, only ...
REVIEW: Marketing and advertising news in the week’s press
21 Mar 1997 | by HARRIET GREEN
. If the advertising meets its objectives of distancing the retailer from its floral-print heritage, the campaign ...
HOTLINE
07 Feb 1997 | by ANNE-MARIE CRAWFORD
, back to work on new advertising for Sainsbury s after the problem-plagued retailer warned of a pounds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
