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Leo Burnett sees off two to relaunch the Motorola microchip

with manufacturers and retailers of products that use Motorola chips. ...

SPOTLIGHT ON: CABLE TV: Pay-per-view film deal could be cable’s great leap forward - Cable’s latest move shows it has learned from media owners, Alasdair Reid says

technology. He adds: Forget about wires in the ground. Think of these companies as retailers of TV ...

Centralised Vodafone task goes to Optimum

Vodafone has abandoned talks with agencies about its pounds 30 million media planning and buying account, and has centralised the business directly into BMP Optimum. Optimum, which held the pounds 15 million Vodafone account, picks up the retail brands, Talkland and Peoples Phone, which went ...

BMP nets Vodafone rebranding

retail outlets include Banks Hoggins O Shea, Leopard, and Da Costa and Co. Once the campaign is under way, roster agencies expect to have to pitch for the retail account - although BMP ... -media campaign will break in October, once most stores have been refurbished. The group s retail outlets ...

Vodafone to centralise pounds 30m media

has around a dozen individual brands, and Peoples Phone, the high street retail chain acquired ... Phone name taking over all Vodafone s high street retail outlets, with names such as Talkland ... would make Peoples Phone the largest mobile phone retailer and a new advertising push is to be mounted ...

REVIEW: Marketing and advertising news in the week’s press

increases between News International and Dixons has culminated in the retailer boycotting all of NI ...

DIRECT: MARKETING CHALLENGE - How ’having a One-2-One’ became a national preoccupation/The success of BBH’s work for One-2-One is based on carrying a theme through the line, Tim Rowell finds

should stand for. We interviewed retailers, dealers, the public and our own employees ...

BUSINESS PERFORMANCE LEAGUE - 19 MAY 1997

Waters Co-op Retail Services 7.8 - 7.8 14 ...

Review: Marketing and advertising news in the week’s press ..

, the department stores group and owner of Waitrose supermarkets, looks likely to be the latest retailer to launch a loyalty card and it may also get involved in banking. Banks have approached the retailer ... customers spending patterns. The retailer is reported to be alarmed by the incursions its rivals, Tesco ...

TOP UK AND EUROPEAN BRANDS: TOP 100 UK BRANDS

4 4 McDonald s Leo Burnett 5 5 Boots (retail) J. Walter ... (retail) BMP DDB 6 9 Dixons Stores Group Media Centre 7 3 ... (retail) 34.17 31.83 7.35 6 9 Dixons Stores Group 29 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.