REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
increases between News International and Dixons has culminated in the retailer boycotting all of NI ...
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CLIENT OF THE WEEK: Shell star puts customer first - The Select campaign is a step-change for the brand. Harriet Green investigates
31 Oct 1997 | by HARRIET GREEN
its retail arm, and worked on a project communicating to staff the importance of becoming ...
Review: Marketing and advertising news in the week’s press ..
16 May 1997 | by JOHN TYLEE
, the department stores group and owner of Waitrose supermarkets, looks likely to be the latest retailer to launch a loyalty card and it may also get involved in banking. Banks have approached the retailer ... customers spending patterns. The retailer is reported to be alarmed by the incursions its rivals, Tesco ...
Close Up: Client of the Week - Oil man has ad crash course - Bernie Holloway found the Esso pitch an education in advertising
28 Mar 1997 | by JOHN TYLEE
Bernie Holloway, Esso s retail marketing manager, is ready for the question. No, the appointment...Bernie Holloway, Esso s retail marketing manager, is ready for the question. No, the appointment of McCann-Erickson to run the oil giant s pounds 12 million UK account (Campaign, last week) wasn t a foregone conclusion. No, Esso s British management was under no pressure from its US bosses ...
McCann triumphs in pounds 12m Esso fight
21 Mar 1997 | by JOHN TYLEE
. John Adkins, Esso s divisional director for retail, praised the quality and depth of all the agency ...
REVIEW: Marketing and advertising news in the week’s press
10 Jan 1997 | by JOHN TYLEE
, is expected to become chairman of British Gas s newly demerged retail and supply arm, Centrica. Perry ...
REVIEW: Marketing and advertising news in the week’s press
09 Jan 1997
-Tetley and falling sales of Hooper s Hooch. General release BP s UK retail division is to overhaul its below ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
