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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching ... on advertising in the UK. However, the retailer unveiled a major TV campaign at the end of September, its first ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

. They are all the same. This Christmas, why not drop into big warehouse-type retailer ... ..... They are all the same. This Christmas, why not drop into big warehouse-type retailer ... the rubbish these retailers are trying to peddle. I saw an ad in a national newspaper the other day from a well-known retailer, all lovingly crafted with holly, snow, a few stars and loads of tacky ...

Q: AN EXPERT’S VIEW: Young readers will always choose Oasis over Benny Hill, Tim McCloskey thinks

. The record business adores it, retailers give it truckloads of pages and even us agencies support...Q magazine, like rock music, has reinvented itself. This isn t in desperation. Q owns its market. The record business adores it, retailers give it truckloads of pages and even us agencies support it with ads every now and then. But in the past Q has lost readers and been over-reliant on old stars ...

RAC’s new marketer set to hold creative and media pitches

as managing director for membership. The retail veteran is likely to retain the RAC s controversial ...

Banks Hoggins and Waitrose link up to raise store’s profile

reacted much faster to the changes that have swept through grocery retailing in recent years ...

Publicis faces review on pounds 9m Halfords account

Halfords is reviewing its pounds 9 million advertising account after four years with Publicis. The bikes-to-car spares retailer is believed to have approached six agencies about its above ... part of the business, leaving the main retail account with WCRS. It won the pounds 9 million chunk ...

Heinz hands Bates pounds 4m of extra work

of the most powerful and portable names in retail. The challenge to Dorlands is to help us make both brands ...

MGM wins Warner video media task

, Motive, the Media Business and Total Media, Manning Gottlieb walked away with the rental and retail ...

BBH scoops global Tag Heuer business from BDDP network

items for around pounds 100. It is now likely to concentrate retailing efforts on watches priced ...

Leo Burnett sees off two to relaunch the Motorola microchip

with manufacturers and retailers of products that use Motorola chips. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.