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Hakuhodo picks up branding business for Muji expansion

Muji, the Japanese retail chain which sells unbranded goods, has picked the London office...Muji, the Japanese retail chain which sells unbranded goods, has picked the London office of Hakuhodo to help fuel its UK expansion. The agency takes over creative work on the account from the freelancer, Ken Dampier, whose links with Muji date back six years when it was won by his former shop ...

Lloyds-TSB unveils White Knight insurance plan

Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance...Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance service, which has appointed Dolphin and Booth Lockett Makin to handle a pounds 5 million launch ad campaign. The new service, called White Knight, will draw on the resources of the Automobile ...

PRIVATE VIEW: BY NICK WELCH

Exposure: National press Homebase Project: DIY retail stores Client: Mike Samuel, head ...

REVIEW: Marketing and advertising news in the week’s press ..

account for the Early Learning Centre, one of the UK s leading toy retailers, after a four-way pitch ...

CAMPAIGN REPORT: EUROPEAN MEDIA - The ultimate global medicine but is it worth the effort?/Advertisers are asking if the Net is all it’s cracked up to be. John Owen meets the converted to determine its true potential

, entertainment areas, poster sites, magazines ... You can t use the Daily Mail to do a lot of heavy retailing ...

FOR THE RECORD

in the market for women aged 25 to 45 with children aged between five and 16. It will retail at pounds 1 ...

FASHION REPORT: How magazines keep their grip on fashion advertisers - Style and fashion coverage is now spreading into mainstream media - and the advertisers are taking notice

boom years, for retail leases. But there has been a period of consolidation since then which ... the first port of call with overseas designers wanting to introduce themselves to retailers over here ... and Leather News and Retail and British Jeweller. Newspaper Supplements In March this year ...

PRIVATE VIEW

Christensen but that just sounds silly. The growing trend among retailers of idealising their customer ...

BST-BDDP examines nature of books for Waterstone’s push

BST-BDDP is set to unveil its latest work for the book retailer, Waterstone s, in a brand campaign...BST-BDDP is set to unveil its latest work for the book retailer, Waterstone s, in a brand campaign that will run predominantly in the weekend national press. The campaign begins with six executions, running initially for six weeks, and is designed to reflect how Waterstone s sees books as more ...

PRIVATE VIEW

Connection UK out of the morass of fashion retail advertising Agency: GGT Writer: Trevor Beattie ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.