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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir

together and you can t miss it. Powerful retail advertising with a bit of style. The posters ...

REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

by allegations that Camelot representatives have suggested Lottery retailers shouldn t promote the game, which ...

Universal McCann lands Wickes media after late pitch invitation

11 Dec 1998 | by CLAIRE BEALE

The DIY retailer, Wickes, has awarded its pounds 5 million media planning and buying account...The DIY retailer, Wickes, has awarded its pounds 5 million media planning and buying account to Universal McCann, an agency which was not on the original pitch-list. Universal scooped the account following a four-way pitch against the incumbent, Western International Media, MediaVest and Mediapolis ...

Littlewoods poised to pool pounds 8m media account

11 Dec 1998 | by CLAIRE BEALE

. The media review will pool media for Littlewoods Home Shopping division, its retail outlets ... the Littlewoods Pools and scratchcards account; and CIA Media Solutions Manchester, the incumbent on the retail ... the integration of our three retail businesses, we re putting all external agencies under review. It s early ...

Boots gives launch of French skincare product to St Luke’s

11 Dec 1998 | by ANNA GRIFFITHS

such as Boots E45. Boots is attempting to move beyond straightforward retail by developing a sizeable ...

OPINION: EDITOR’S COMMENT

11 Dec 1998 | by STEFANO HATFIELD

buying. Winning Mercedes, Emirates, the Co-op s retail arm and the Guardian are the more public ...

HOTLINE

11 Dec 1998 | by ANNA GRIFFITHS

, the beleaguered fashion retailer, is talking to Leagas Delaney and WCRS about developing a new strategy ...

Focus Do It All moves pounds 10m creative and media

04 Dec 1998 | by ANNA GRIFFITHS

Focus Do It All, the DIY retailer, has awarded its pounds 10 million centralised media planning...Focus Do It All, the DIY retailer, has awarded its pounds 10 million centralised media planning and buying account to Media Insight and is in the process of moving its creative business to BDH TBWA. The media decision was made following a four-way pitch which also involved BMP Optimum, Universal McCann ...

St Luke’s highlights Midland Bank’s new name in global task

04 Dec 1998 | by JOHN TYLEE

of St Luke s. St Luke s will continue to work on our retail banking operations in the UK ...

COLORS: AN EXPERT’S VIEW: It’s not for the squeamish, but Colors offered Helena Hudson a compelling read

04 Dec 1998

is looking to improve on. And retailers who take issue with Front probably won t rush to put ...

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