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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir

together and you can t miss it. Powerful retail advertising with a bit of style. The posters ...

McVitie’s picks LVB to head database task

27 Nov 1998 | by EMMA HALL

, and it is expected that the frozen food retailer, Iceland, will become involved, drawing on the data it has ...

DIRECT NEWS: Racing Green hires Davies Little to lead new direct initiative

30 Oct 1998 | by JOHN TYLEE

to support Racing Green s 12 retail outlets in major cities, as well as working on a campaign for Evans ...

DIRECT NEWS: Barraclough Hall secures PC World business

09 Oct 1998 | by ELEANOR TRICKETT

-owned computer retail chain, PC World....Barraclough Hall Woolston Gray has picked up the direct marketing business for the Dixons Group-owned computer retail chain, PC World. The appointment comes after a final bout with WWAV Rapp Collins, following a first round of pitches which also included Brann SJA and Bates Communications. The task ...

PERSPECTIVE: BBH brings Limbo on board to try to crack retail briefs

02 Oct 1998 | by CAROLINE MARSHALL

for serious retail accounts (Selfridges and Wallis notwithstanding). After all, competitors have ... the ability to do the kind of top to bottom dirty work that retail clients require. I ll bet some ...

PC World hunts for shop to help build the brand through the line

11 Sep 1998 | by ELEANOR TRICKETT

PC World, the giant computer retail chain owned by the Dixons group, is expanding its roster...PC World, the giant computer retail chain owned by the Dixons group, is expanding its roster of marketing services providers by looking for a direct marketing agency. Four agencies are pitching ... : the retail outlets, its role in the Dixons Group Business Services premiums and incentives service ...

Motorola appoints Barraclough Hall to handle direct work

11 Sep 1998 | by EMMA HALL

their potential customers by retailers, networks and service providers. But Motorola bosses are desperate ...

DIRECT NEWS: RMG lands Sainsbury’s Reward Card

24 Jul 1998 | by HARRIET GREEN

with organisations such as the Henley Centre and the wealth of WPP s retail expertise, we take relationship ...

REVIEW: Marketing and advertising news in this week’s press

24 Jul 1998 | by JOHN TYLEE

channel run by a major retailer. Boots is also revamping its website to allow customers to order Boots ...

Banks Hoggins poaches two of Tequila’s top account directors

17 Jul 1998 | by Our Parliamentary correspondent

Bluewater, the giant retail centre. Sven Olsen, a partner at the agency, said: There is a big ...

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