Agencies selling to Eric Nicoli, chief executive of United Biscuits, are preaching to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home to McVitie s, Penguin and Hula Hoops via the marketing route. He knows the ad business, likes it, believes it...
administration. And because of the Dixons group s 950 ready-made retail outlets, there s no need for expensive ... : the fact that Dixons is first, and foremost, a retailer. A retailer, moreover, of one of the key growth ... . Publicly, Dixons says it hopes to woo a wide variety of retailers into its new shopping mall ...
Bates Dorland has pulled out of the contest for the British Airport Authority s retail account...Bates Dorland has pulled out of the contest for the British Airport Authority s retail account, ending a ten-year relationship with the client. The agency s decision follows a protracted pitch process for the BAA business which will now be contested by four as yet unnamed shops. A letter ...
for serious retail accounts (Selfridges and Wallis notwithstanding). After all, competitors have ... the ability to do the kind of top to bottom dirty work that retail clients require. I ll bet some ...
Clark s agency roster with a brief to handle the pounds 3.5 million relaunch of its retail shops....Clark s agency roster with a brief to handle the pounds 3.5 million relaunch of its retail shops. Simon Clark, the agency s chief executive, referred all inquiries to BT which was unable to comment as Campaign went to press. But industry sources say the agency has been given the nod after ...
Retail accounts are to many agencies what Vinnie Jones is to ballroom dancing - out of step. You...Retail accounts are to many agencies what Vinnie Jones is to ballroom dancing - out of step. You ... how wretched such relationships can become. Without careful assimilation, a retail account ... on it and the result is a retail ghetto to which the less talented are confined. Clients make matters worse ...
tells us, Bartle Bogle Hegarty can t do it. According to conventional wisdom, retail advertising is different. People who work on retail accounts are not really advertising people at all ... of the agency s Asda and MFI accounts, the ideal retail account man is not somebody who ...
MGM Home Entertainment has appointed CDP to promote the retail and rental of all its films...MGM Home Entertainment has appointed CDP to promote the retail and rental of all its films ... last year. Previously, the bulk of MGM s European retail and rental distribution was handled by Warner Brothers. Total marketing budgets for retail and rental are expected to reach pounds 8 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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