to remove filtersInteractive TV to arrive under Open ... banner
13 Nov 1998 | by CLAIRE BEALE
. Iceland, currently the only UK food retailer to offer nationwide home delivery, will provide the first ...
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MGM triumphs over Carat in FCUK pitch for #2m media task
13 Nov 1998 | by ELEANOR TRICKETT
. The fashion retailer is expected to expand its media mix, building on the success of the posters. BLM ...
CAMPAIGN REPORT: TOP EUROPEAN NEWSPAPERS - Paper traders. Falling sales and the rise of the internet are major issues facing the ad departments in some of Europe’s top newspapers. Richard Cook asks the ad directors how they’re tackling the
13 Nov 1998 | by RICHARD COOK
is already happening. Currently retailers are prohibited by law from advertising on TV, but that might ... . The problem is that retailers represent around 20 per cent of our turnover, so that could potentially ...
Ford and Unilever among first interactive ads on BIB
10 Nov 1998
the only UK food retailer to offer nation-wide home delivery, will provide the first home grocery shopping ...
Ford and Unilever among first interactive ads on BIB
10 Nov 1998
the only UK food retailer to offer nation-wide home delivery, will provide the first home grocery shopping ...
LIVE ISSUE/FOOD RETAILERS: How ’also ran’ supermarkets can fight the big four - Should
06 Nov 1998 | by ELEANOR TRICKETT
Once upon a time, Britain s supermarkets were proud to stand up and shove out a load of press ads featuring lovingly shot products emblazoned with bold red capitals screaming: Special Offer! Buy Now While Stocks Last!
TBWA poaches BMP director to manage its NatWest account
06 Nov 1998 | by CLAIRE COZENS
Wreyford from BMP to head the group running NatWest s retail and corporate banking services....TBWA GGT Simons Palmer has made its most senior hiring on the NatWest account, poaching Steve Wreyford from BMP to head the group running NatWest s retail and corporate banking services. Wreyford, 36, joined on 2 November and will report to Peter Jones and Penny Reid, who jointly head ...
REVIEW: Marketing and advertising news in the week’s press
06 Nov 1998 | by MICHELE MARTIN
s retail policy investigated by the Office of Fair Trading. More than 30 charities have sent letters...Leading UK charities this week threw their weight behind moves by Littlewoods to have Camelot s retail policy investigated by the Office of Fair Trading. More than 30 charities have sent letters ... is threatening to disconnect its services from retailers that also stock Littlewoods or other competing ...
Wickes to review media business
06 Nov 1998 | by CLAIRE BEALE
The DIY retailer, Wickes, is reviewing its media planning and buying account as it prepares...The DIY retailer, Wickes, is reviewing its media planning and buying account as it prepares to roll out a new store concept based around a more consumer-friendly approach. Wickes has lined ... this month. The media rethink comes a year after the retail chain reviewed its creative account ...
Marie Claire’s editor quits to head Arcadia’s home shopping division
06 Nov 1998 | by CLAIRE COZENS
clothing retailer, Arcadia Group....Marie Claire s editor, Juliet Warkentin, is to quit the women s glossy magazine following her appointment as the managing director of the marketing and home shopping division for the UK s second largest clothing retailer, Arcadia Group. The unconventional move throws open the editorship of the IPC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
