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CAMPAIGN MEDIA AWARDS 1998: Best Use of Mixed Media - Avanti, the relaunch of sex

, style and lifestyle sections in magazines and sampling activity in exclusive retail outlets ...

ANALYSIS: COMMENT - Will anybody read a magazine about Kotex and Persil?

of the retailer and the growth of the retailer brand; two, the rise of data management techniques; and three ... with the retailer. The last makes the traditional line of defence against the first two trends - a simple increase ...

REVIEW: Marketing and advertising news in the week’s press

s retail policy investigated by the Office of Fair Trading. More than 30 charities have sent letters...Leading UK charities this week threw their weight behind moves by Littlewoods to have Camelot s retail policy investigated by the Office of Fair Trading. More than 30 charities have sent letters ... is threatening to disconnect its services from retailers that also stock Littlewoods or other competing ...

THE BROADROOM PLAYERS: KAREN GUERRA - Colgate Palmolive formed the biggest ever global advertising alliance with Y&R in 1995, which its UK general manager likens to a marriage. She tells Claire Beale how she views it

-all-and-end-all any more, agencies must wake up to the fact that manufacturers and retailers increasingly want ... retailers are developing a new language with their customers. As manufacturers, unless we understand ...

HOTLINE

project to promote its duty-free retail operations. The company is understood to make around pounds ...

FOR THE RECORD

moved over to publish Reed s retail titles. Ian Katz, the Guardian s internet editor, has been ...

REVIEW: Marketing and advertising news in the week’s press ..

effectiveness and development of alternative distribution channels at Prudential Retail. - Marketing ...

REVIEW: Marketing and advertising news in this week’s press

channel run by a major retailer. Boots is also revamping its website to allow customers to order Boots ...

CAMPAIGN DIRECT: Profile - Maureen Mitchell. How Sainsbury’s is finding the best way to help customers shop online. What is home shopping - and will it actually work? Maureen Mitchell has the answers, Tim Rowell says

in retail marketing and had a good understanding of strategic development, she explains, but what I ... with experience in home shopping who understood direct marketing, database marketing and retail marketing ...

JWT targets women in Boots insurance work

Boots advertising from JWT will focus on women - who comprise more than 85 per cent of the retailer ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.