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REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

by allegations that Camelot representatives have suggested Lottery retailers shouldn t promote the game, which ...

APL and Initiative net Timberland account

13 Nov 1998 | by HARRIET GREEN

footwear, clothing and accessories, has four retail outlets in the London area and is also distributed ...

MGM triumphs over Carat in FCUK pitch for #2m media task

13 Nov 1998 | by ELEANOR TRICKETT

. The fashion retailer is expected to expand its media mix, building on the success of the posters. BLM ...

DIRECT NEWS: Racing Green hires Davies Little to lead new direct initiative

30 Oct 1998 | by JOHN TYLEE

to support Racing Green s 12 retail outlets in major cities, as well as working on a campaign for Evans ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT

30 Oct 1998 | by ROSS SLEIGHT, a director of BMP InterAc

subtle, hints. However, like many other retailers in this sector, Virgin still hasn t overcome ... , unlimited internet access for a mass audience, distributed in a high-street retailer, combined with a ...

REVIEW: Marketing and advertising news in the week’s press

23 Oct 1998 | by HARRIET GREEN

. The retailer will draw up a final shortlist of three agencies within the week. All the company ... , will retail at pounds 99.99 and comes with pounds 10 worth of free calls. General release. ...

Etam asks Barrett Cernis to produce a smarter image

09 Oct 1998 | by ELEANOR TRICKETT

Etam, the troubled high street fashion retailer dogged by its downmarket image and Essex girl...Etam, the troubled high street fashion retailer dogged by its downmarket image and Essex girl associations, has appointed Barrett Cernis Delves s task is to alter Etam s current appeal to a predominantly 35-and-over age group, and make its 200-plus outlets more attractive to fashion conscious ...

HOTLINE

28 Aug 1998 | by EMMA HALL

project to promote its duty-free retail operations. The company is understood to make around pounds ...

WHAT’S HOT WHAT’S NOT: In 1997 Publicis put its money on the Tamagotchi, pagers and ... er ... shoulder pads. Pamela Buxton assesses its nose for winners a year on, and what it thinks we’ll be rushing to buy in 98

14 Aug 1998 | by PAMELA BUXTON

in coloured kettles and predicting the success of the Dulux paint range. In retail, it was spot ... technology is also the theme of Lego Mindstorms, tipped as the top Christmas present of 1998. Retailing ... to remove blackheads from pores. Retail Coffee shops, mainstream minimalism, the home ...

Publicis takes George on to TV

14 Aug 1998 | by JOHN TYLEE

George, the clothing range sold through Asda outlets, is aiming its first major TV offensive at mothers preparing to kit out their children returning to school after the summer break. The campaign is part of an effort to draw business away from high street retailers such as Marks s marketing ...

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