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REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

by allegations that Camelot representatives have suggested Lottery retailers shouldn t promote the game, which ...

REVIEW: Marketing and advertising news in the week’s press

04 Dec 1998

, that the electrical retailer is damaging personal computer sales in the UK by charging high prices. A letter has ...

and knows how to use advertising to combat retail challenges. Amanda Hall meets the chief executive

27 Nov 1998 | by AMANDA HALL

Agencies selling to Eric Nicoli, chief executive of United Biscuits, are preaching to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home to McVitie s, Penguin and Hula Hoops via the marketing route. He knows the ad business, likes it, believes it...

CAMPAIGN MEDIA AWARDS 1998: Best Use of Mixed Media - Avanti, the relaunch of sex

27 Nov 1998

, style and lifestyle sections in magazines and sampling activity in exclusive retail outlets ...

McVitie’s picks LVB to head database task

27 Nov 1998 | by EMMA HALL

, and it is expected that the frozen food retailer, Iceland, will become involved, drawing on the data it has ...

CLIENT OF THE WEEK: Oriental plans microwave war - Sandy Sewell aims to give flavour to the Chinese meal brand, Jade Garrett writes

13 Nov 1998 | by JADE GARRETT

-food culture. We can t say we are the take-away in your freezer, but it s a fact that the retail ...

LIVE ISSUE/FOOD RETAILERS: How ’also ran’ supermarkets can fight the big four - Should

06 Nov 1998 | by ELEANOR TRICKETT

Once upon a time, Britain s supermarkets were proud to stand up and shove out a load of press ads featuring lovingly shot products emblazoned with bold red capitals screaming: Special Offer! Buy Now While Stocks Last!

REVIEW: Marketing and advertising news in the week’s press

06 Nov 1998 | by MICHELE MARTIN

s retail policy investigated by the Office of Fair Trading. More than 30 charities have sent letters...Leading UK charities this week threw their weight behind moves by Littlewoods to have Camelot s retail policy investigated by the Office of Fair Trading. More than 30 charities have sent letters ... is threatening to disconnect its services from retailers that also stock Littlewoods or other competing ...

Iceland appoints HHCL & Partners

30 Oct 1998 | by HARRIET GREEN

Advertising, after handling a six-month project for the frozen food retailer....HHCL s pounds 10 million advertising account from the Manchester-based incumbent, Tom Reddy Advertising, after handling a six-month project for the frozen food retailer. HHCL started working ... retailers will stand up on food safety issues, he said. Chris Satterthwaite, a partner at HHCL ...

Burnetts lands global Heinz Ketchup

23 Oct 1998 | by EMMA HALL

Leo Burnett has beaten TBWA Worldwide to win the pounds 60 million task of turning Heinz Tomato Ketchup into a global advertising icon. The win includes all the media buying for Heinz retail in the US and it is expected that media buying in some other territories will follow - putting CIA ...

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