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. The retailer stepped into customer publishing in Feb- ruary 1995 when it contracted Redwood Publishing ...
The DIY retailer, Wickes, has awarded its pounds 5 million media planning and buying account...The DIY retailer, Wickes, has awarded its pounds 5 million media planning and buying account to Universal McCann, an agency which was not on the original pitch-list. Universal scooped the account following a four-way pitch against the incumbent, Western International Media, MediaVest and Mediapolis ...
. The media review will pool media for Littlewoods Home Shopping division, its retail outlets ... the Littlewoods Pools and scratchcards account; and CIA Media Solutions Manchester, the incumbent on the retail ... the integration of our three retail businesses, we re putting all external agencies under review. It s early ...
such as Boots E45. Boots is attempting to move beyond straightforward retail by developing a sizeable ...
, the beleaguered fashion retailer, is talking to Leagas Delaney and WCRS about developing a new strategy ...
Focus Do It All, the DIY retailer, has awarded its pounds 10 million centralised media planning...Focus Do It All, the DIY retailer, has awarded its pounds 10 million centralised media planning and buying account to Media Insight and is in the process of moving its creative business to BDH TBWA. The media decision was made following a four-way pitch which also involved BMP Optimum, Universal McCann ...
Agencies selling to Eric Nicoli, chief executive of United Biscuits, are preaching to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home to McVitie s, Penguin and Hula Hoops via the marketing route. He knows the ad business, likes it, believes it...
-of-sale. Pep Boys, the US automotive retail chain, began sponsoring the Indy Racing League in January. ...
-of-sale. Pep Boys, the US automotive retail chain, began sponsoring the Indy Racing League in January. ...
Storehouse is reviewing the media planning and buying for its Mothercare and Bhs retail outlets...Storehouse is reviewing the media planning and buying for its Mothercare and Bhs retail outlets. It has lined up six agencies to pitch, including the incumbent buyer, the Media Business, and the planner, Saatchi s first on-screen appearance. General Motors is reported to be considering ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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