MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Eco-friendly Yves Rocher understands the beauty of the press and direct mail
13 Dec 1999 | by COLIN GRIMSHAW
cent. Yves Rocher does not sell its products through retailers, but instead goes through 1 ...
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PRIVATE VIEW
17 Dec 1999 | by GERRY MOIRA, executive creative directo
Britain s most essential and ubiquitous retailer a brand personality we can warm to. This latest ...
PRIVATE VIEW
10 Dec 1999 | by TREVOR BEATTIE, creative director of TB
Wired.com, the online games retail specialist Agency: Maher Bird Associates Writer: Martin ...
Sure Group to place ads on pharmacy ’green cross’ signs
06 Dec 1999 | by GREG HUGHES
in with the seasonal nature of many pharmaceutical products. Sales will be headed by Sure Retail Media ...
QVC launches interactive shopping channel
15 Nov 1999 | by RACHEL MINTER
QVC, the television shopping channel, is launching interactive retailing services to compete...QVC, the television shopping channel, is launching interactive retailing services to compete with Open, the venture jointly owned by BSkyB and British Telecom. The shopping channel will enable viewers to order any product seen on QVC via their digital set-top boxes without using a telephone ...
Trolley ad revenues climb sharply
08 Nov 1999 | by JONAH BLOOM
, and that makes it attractive for the retailers. Seven of the top ten trolley advertisers come from ... the retailers on long-term contracts. We are never complacent, she said. We constantly look for ways ...
HOTLINE
22 Oct 1999 | by CLAIRE BEALE
, new- business account director. Homebase, the DIY retailing giant, is reviewing its contract ... . The retailer has approached a number of contract publishers about a review for its Homebase Living title ...
OPINION: MILLS ON ... UNILEVER’S BRAND CULL
08 Oct 1999 | by DOMINIC MILLS
of retailers and the inefficiencies of supporting small or local brands - will be apparent ... around for them all to survive. Logically enough, retailers will only stock the biggest ...
Motive strikes Lloyds Pharmacy deal
27 Sep 1999 | by LEXIE GODDARD
Levy to execute the campaign, which aims to turn the recently rebranded 1,300-strong retail pharmacy ... known as Lloyds Chemists, Cookes, Hills and Savoury standard retail approach . He added ...
REVIEW
17 Sep 1999 | by CLAIRE BEALE
, as it becomes the latest retailer to offer free internet access. Financial Times Procter 50 million ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
