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PRIVATE VIEW

Britain s most essential and ubiquitous retailer a brand personality we can warm to. This latest ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

media planning and buying account to MediaCom ... food retailer, Somerfield, the client from hell ...

Omnicom duo triumphs in worldwide Fila pitch

-led brand to a sports and leisure brand. It has begun to open its first branded retail outlets ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

is the US terminology for Christmas. I know this from experience with another US-based retailer. When ... , UK-based retailers have no problem banging on about Christmas gift ideas and decorating ads ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

I hate shopping. It s not that I m anti-social, I just can t stand all the gormless pedestrians wandering about in a permanent stupor. Which is why I was ecstatic when I discovered boo.com was launching. Although I was initially put off by the ads for the online retailer, I kept my cynicism ...

Low prices at centre of WCRS debut work for clothing retailer

WCRS has produced its first TV branding campaign for Debenhams since it picked up the pounds 6 million account last year.

Optimedia secures Nautica menswear pan-European task

to other European territories as Nautica launches its clothing range and retail facings across ...

REVIEW

, as it becomes the latest retailer to offer free internet access. Financial Times Procter 50 million ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH FRED FIELDS

to action? In its defence, the site does tell you the locations of retailers that stock Dr Martens ...

Bates uses comedy to launch Brantano campaign in the UK

The Belgian-owned shoe retailer, Brantano, makes its UK television debut this Friday with a series...The Belgian-owned shoe retailer, Brantano, makes its UK television debut this Friday with a series of commercials featuring the Irish stand-up comedian, Ed Byrne. The soft-spoken comic will expound Brantano s vision of becoming the UK s most user-friendly shoe retailer. In one ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.