Peter Werth, the fashion retailer for men, has picked Barrett Cernis to handle the creative on its...Peter Werth, the fashion retailer for men, has picked Barrett Cernis to handle the creative on its pounds 1 million-plus account as it extends its ad presence beyond lads mags and into outdoor media. The company, which targets fashion-conscious men aged between 18 and 35, aims to raise its profile by avoiding ...
of the Swedish retailer s wide-ranging choice of furniture....of the Swedish retailer s wide-ranging choice of furniture. The campaign aims to entice customers ... that are not normally associated with the retailer. The idea is to show that it offers much more than just the self ... to get its message across, mirroring the no-frills approach of the retailer. One ad shows ...
partnerships with the retail and banking partners that now inhabit Open s virtual mall. And it facilitated ... by focusing on getting its content providers on board - its partners in the banking and retail sectors ... even further to one of Open s partner retailers such as Argos and Comet. The system will deliver you ...
, has been appointed the technology director of Thinknatural, the health and body online retailer ...
Amazon.com, the online retail company, is reviewing its global advertising arrangements in a move...Amazon.com, the online retail company, is reviewing its global advertising arrangements in a move that means HHCL s agency in the UK, where it spends pounds 4.5 million. A global media review ... by Foote Cone Shea/FCB. Amazon.com, which claims to be the world s largest online book retailer ...
-street stores. The decision follows concern over the retailer s plan to stock a range of top-shelf titles. WH...WH Smith has announced that it will not extend the sale of adult magazines into its high-street stores. The decision follows concern over the retailer s plan to stock a range of top-shelf titles. WH Smith conducted a three-month trial in a small number of outlets. ...
-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail...Rainey Kelly Campbell Roalfe/Y&R has won the pounds 10 million launch account for the joint-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail giant and a media company. Rainey Kelly won the business without a competitive pitch ...
Following the review of agency arrangements for the DIY retailer Wickes, Focus Do It All is also...Following the review of agency arrangements for the DIY retailer Wickes, Focus Do It All is also to review its pounds 7.2 million media and creative business. BDH TBWA is believed to have been approached to repitch, with the incumbent Media Insight pitching against a number of agencies for the media account ...
mixture of multi-channel TV, broadband, always-on internet connection, local interactive retail ...
-street retailer issued a statement on Monday saying that the move was without justification and in potential ... , decided to terminate its agreement with WH Smith because it was horrified by the high-street retailer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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