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MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about interactive TV, the future failed to arrive on time this year. Who is to blame for this? Do things look any more promising for next year, Alasdair Reid wonders

partnerships with the retail and banking partners that now inhabit Open s virtual mall. And it facilitated ... by focusing on getting its content providers on board - its partners in the banking and retail sectors ... even further to one of Open s partner retailers such as Argos and Comet. The system will deliver you ...

Amazon hunts for global ad network

Amazon.com, the online retail company, is reviewing its global advertising arrangements in a move...Amazon.com, the online retail company, is reviewing its global advertising arrangements in a move that means HHCL s agency in the UK, where it spends pounds 4.5 million. A global media review ... by Foote Cone Shea/FCB. Amazon.com, which claims to be the world s largest online book retailer ...

Rainey Kelly wins Boots TV launch

-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail...Rainey Kelly Campbell Roalfe/Y&R has won the pounds 10 million launch account for the joint-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail giant and a media company. Rainey Kelly won the business without a competitive pitch ...

CAMPAIGN.I: New briefs

. The advertising focuses on action adventures, which the retailer is selling online through the run-up to Christmas...WH Smith launches an interactive TV advertising initiative this week on BSkyB s Open platform. Starcom Motive and its digital subsidiary, Starcom IP, have negotiated the deal with BSkyB. The advertising focuses on action adventures, which the retailer is selling online through the run-up to Christmas ...

CAMPAIGN-I: SPOTLIGHT ON: Marketing online spin-offs.Can an agency handle both a brand and its online spin-off? Duckworth Finn's problems with Mothercare reveal the dangers

separation: The classic case is where you have, say, a big retailer and it has an e-commerce department ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

and retail is down but the market as a whole is up 14 per cent this year. For me, the most interesting thing is that finance is now a bigger category than cars and retail combined. They were once the medium's dominant ...

HOTLINE

, the pounds 5 million-billing agency whose clients include UniChem and Chaplins, the furniture retailer. Peter ...

CAMPAIGN.I: News in Brief

for Christmas. The deal means customers will be able to develop pictures using the retailer's website, whsmith ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

-fated clothes retailer Boo.com. According to research by MORI, 55 per cent of consumers had no idea what it did ...

CAMPAIGN-I: BlueCarrots enlists internet clients for its MailWinner tool

at affiliated retailers. The internet reward scheme is also launching a pounds 500,000 press, tube and radio ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.