IPA ADVERTISING EFFECTIVENESS AWARDS 2000: COMMENDATION
10 Nov 2000
with retailers, and the positive impact upon staff morale. 3-STAR WINNER DAIRYLEA Agency: J ... THE SUBMISSION How brand advertising worked wonders in the retail sector. In launching Bluewater, Lend Lease ... significantly to the value of the brand. THE JUDGES VIEW A good case study which presented retail ...



