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CLOSE-UP: LIVE ISSUE/BT - Technological revolution brings ET back to earth. The alien's failure is just one sign of trouble at BT. Report by Matthew Cowen

, Cellnet and Ignite, BT decided to split its land line business into wholesale and retail operations ...

IPA ADVERTISING EFFECTIVENESS AWARDS 2000: COMMENDATION

with retailers, and the positive impact upon staff morale. 3-STAR WINNER DAIRYLEA Agency: J ... THE SUBMISSION How brand advertising worked wonders in the retail sector. In launching Bluewater, Lend Lease ... significantly to the value of the brand. THE JUDGES VIEW A good case study which presented retail ...

CAMPAIGN-I: PRIVATE SURF

is essentially an online fashion retailer but these aren t normal clothes. They re clothes that communicate. Each ...

IPA ADVERTISING EFFECTIVENESS AWARDS 2000: COMMENDATION

and reassuringly profitable for retailers. The reassuringly expensive TV campaign for Stella Artois drives ...

TV: TECHNOLOGY ALARM CALL - Personalised programming has been viewed by some as the end of TV ads, but others see an opportunity, Meg Carter says

between the two companies. The UK version of the TiVo box, launched in October, is retailing for pounds ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

and retail is down but the market as a whole is up 14 per cent this year. For me, the most interesting thing is that finance is now a bigger category than cars and retail combined. They were once the medium's dominant ...

REVIEW: Marketing and advertising news in the week's press

. - Marketing The Japanese 'urban fashion' retailer Uniqlo is talking to agencies about a UK launch for the cut-price streetwear brand next year. Uniqlo, which is owned by Fast Retailing, is believed ...

HOTLINE

, the pounds 5 million-billing agency whose clients include UniChem and Chaplins, the furniture retailer. Peter ...

CAMPAIGN.I: News in Brief

for Christmas. The deal means customers will be able to develop pictures using the retailer's website, whsmith ...

CLOSE-UP: LIVE ISSUE/IPA ADVERTISING EFFECTIVENESS AWARDS - IPA awards shine a light on consumers' behaviour. The advertising industry is richer for the IPA's research bank, Tim Broadbent says

such as retailers. Advertising's effects on intermediaries can account for a third or more of its total return ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.