15 Dec 2000
| by JOHN TYLEE
Peter Werth, the fashion retailer for men, has picked Barrett Cernis to handle the creative on its...Peter Werth, the fashion retailer for men, has picked Barrett Cernis to handle the creative on its pounds 1 million-plus account as it extends its ad presence beyond lads mags and into outdoor media.
The company, which targets fashion-conscious men aged between 18 and 35, aims to raise its profile by avoiding ...
15 Dec 2000
| by JENNY WATTS
of the Swedish retailer s wide-ranging choice of furniture....of the Swedish retailer s wide-ranging choice of furniture.
The campaign aims to entice customers ...
that are not normally associated with the retailer. The idea is to show that it offers much more than just the self ...
to get its message across, mirroring the no-frills approach of the retailer.
One ad shows ...
15 Dec 2000
| by ALASDAIR REID
partnerships with the retail and banking partners that now inhabit Open s virtual mall. And it facilitated ...
by focusing on getting its content providers on board - its partners in the banking and retail sectors ...
even further to one of Open s partner retailers such as Argos and Comet. The system will deliver you ...
15 Dec 2000
, has been appointed the technology director of Thinknatural, the health and body online retailer ...
13 Dec 2000
- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative...- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative assignment on its 1 million-plus account as its extends its ad presence beyond lads mags and into outdoor media.
The company, which targets fashion-conscious men aged between 18 and 35, aims to raise its ...
13 Dec 2000
- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative...- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative assignment on its 1 million-plus account as its extends its ad presence beyond lads mags and into outdoor media.
The company, which targets fashion-conscious men aged between 18 and 35, aims to raise its ...
08 Dec 2000
| by JENNY WATTS
Amazon.com, the online retail company, is reviewing its global advertising arrangements in a move...Amazon.com, the online retail company, is reviewing its global advertising arrangements in a move that means HHCL s agency in the UK, where it spends pounds 4.5 million.
A global media review ...
by Foote Cone Shea/FCB.
Amazon.com, which claims to be the world s largest online book retailer ...
08 Dec 2000
s lead story in Campaign which revealed that the online retailer is reviewing its global agency...- FCB has resigned the US Amazon.com account. The news follows close on the heels of this week s lead story in Campaign which revealed that the online retailer is reviewing its global agency arrangements.
FCB has held the account in the US for four years and has created highly-regarded, award ...
08 Dec 2000
s lead story in Campaign which revealed that the online retailer is reviewing its global agency...- FCB has resigned the US Amazon.com account. The news follows close on the heels of this week s lead story in Campaign which revealed that the online retailer is reviewing its global agency arrangements.
FCB has held the account in the US for four years and has created highly-regarded, award ...
08 Dec 2000
-street stores. The decision follows concern over the retailer s plan to stock a range of top-shelf titles. WH...WH Smith has announced that it will not extend the sale of adult magazines into its high-street stores. The decision follows concern over the retailer s plan to stock a range of top-shelf titles. WH Smith conducted a three-month trial in a small number of outlets.
...