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Barrett Cernis nets creative for men's retailer

Peter Werth, the fashion retailer for men, has picked Barrett Cernis to handle the creative on its...Peter Werth, the fashion retailer for men, has picked Barrett Cernis to handle the creative on its pounds 1 million-plus account as it extends its ad presence beyond lads mags and into outdoor media. The company, which targets fashion-conscious men aged between 18 and 35, aims to raise its profile by avoiding ...

St Luke's unveils no-frills Ikea ad campaign

of the Swedish retailer s wide-ranging choice of furniture....of the Swedish retailer s wide-ranging choice of furniture. The campaign aims to entice customers ... that are not normally associated with the retailer. The idea is to show that it offers much more than just the self ... to get its message across, mirroring the no-frills approach of the retailer. One ad shows ...

MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about interactive TV, the future failed to arrive on time this year. Who is to blame for this? Do things look any more promising for next year, Alasdair Reid wonders

partnerships with the retail and banking partners that now inhabit Open s virtual mall. And it facilitated ... by focusing on getting its content providers on board - its partners in the banking and retail sectors ... even further to one of Open s partner retailers such as Argos and Comet. The system will deliver you ...

CAMPAIGN-I: Appointments at Dare Digital

, has been appointed the technology director of Thinknatural, the health and body online retailer ...

Men's fashion retailer appoints creative agency

- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative...- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative assignment on its 1 million-plus account as its extends its ad presence beyond lads mags and into outdoor media. The company, which targets fashion-conscious men aged between 18 and 35, aims to raise its ...

Men's fashion retailer appoints creative agency

- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative...- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative assignment on its 1 million-plus account as its extends its ad presence beyond lads mags and into outdoor media. The company, which targets fashion-conscious men aged between 18 and 35, aims to raise its ...

Amazon hunts for global ad network

Amazon.com, the online retail company, is reviewing its global advertising arrangements in a move...Amazon.com, the online retail company, is reviewing its global advertising arrangements in a move that means HHCL s agency in the UK, where it spends pounds 4.5 million. A global media review ... by Foote Cone Shea/FCB. Amazon.com, which claims to be the world s largest online book retailer ...

FCB resigns US Amazon Account

s lead story in Campaign which revealed that the online retailer is reviewing its global agency...- FCB has resigned the US Amazon.com account. The news follows close on the heels of this week s lead story in Campaign which revealed that the online retailer is reviewing its global agency arrangements. FCB has held the account in the US for four years and has created highly-regarded, award ...

FCB resigns US Amazon Account

s lead story in Campaign which revealed that the online retailer is reviewing its global agency...- FCB has resigned the US Amazon.com account. The news follows close on the heels of this week s lead story in Campaign which revealed that the online retailer is reviewing its global agency arrangements. FCB has held the account in the US for four years and has created highly-regarded, award ...

HOTLINE

-street stores. The decision follows concern over the retailer s plan to stock a range of top-shelf titles. WH...WH Smith has announced that it will not extend the sale of adult magazines into its high-street stores. The decision follows concern over the retailer s plan to stock a range of top-shelf titles. WH Smith conducted a three-month trial in a small number of outlets. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.