PRIVATE VIEW
17 Nov 2000 | by LEON JAUME
existence of Michael Winner, Tony Blackburn, Vanessa Feltz or Edwina Currie? So Woolworths' strong retail ...
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Barrett Cernis nets creative for men's retailer
15 Dec 2000 | by JOHN TYLEE
Peter Werth, the fashion retailer for men, has picked Barrett Cernis to handle the creative on its...Peter Werth, the fashion retailer for men, has picked Barrett Cernis to handle the creative on its pounds 1 million-plus account as it extends its ad presence beyond lads mags and into outdoor media. The company, which targets fashion-conscious men aged between 18 and 35, aims to raise its profile by avoiding ...
PRIVATE VIEW
17 Nov 2000 | by LEON JAUME
existence of Michael Winner, Tony Blackburn, Vanessa Feltz or Edwina Currie? So Woolworths' strong retail ...
REVIEW: Marketing and advertising news in the week's press
03 Nov 2000
. - Marketing The Japanese 'urban fashion' retailer Uniqlo is talking to agencies about a UK launch for the cut-price streetwear brand next year. Uniqlo, which is owned by Fast Retailing, is believed ...
NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos
03 Nov 2000 | by JAMES CURTIS
-fated clothes retailer Boo.com. According to research by MORI, 55 per cent of consumers had no idea what it did ...
CAMPAIGN-I: SPOTLIGHT ON: LEVI'S - Is Levi's swapping innovation for mass appeal on the web? In the wake of Lateral, Good Technology has a hard act to follow, Alasdair Reid says
20 Oct 2000 | by ALASDAIR REID
, Philip Marineau took eight days to decide that the company s nascent online retail operation in the US ... and actually trying the product on - so with that in mind, Levi s didn t want to alienate its real world retail partners. It is now pursuing a middle course, linking up with a couple of online retail partners in the US ...
H&M appoints Finnish shop for dollars 100m drive
08 Sep 2000 | by MATTHEW COWEN
The Swedish fashion retailer Hennes & Mauritz has picked the Finnish agency Hasan & Partners...The Swedish fashion retailer Hennes s new Exclusively for everyone positioning in the UK. The H We don t know yet whether that will be McCann-Erickson or a smaller agency, Hasan chairman, Ami Hasan, said. H s designs. It is not yet known whether Hasan The assignment is to look through ...
CLOSE-UP: ADVERTISER OF THE WEEK/DIESEL - Diesel makes King Frank famous for 15 minutes. A fictitious photographer fronts the brand’s current campaign
18 Aug 2000 | by EMMA HALL
international marketing strategy 1996 Enters retail arena with flagship store in New York 1998 Wins ...
REVIEW: Marketing and advertising news in the week’s press
07 Jul 2000 | by JADE GARRETT
and flowers. OMD UK relinquishes the retailer s clothing and store promotions media account. - General...Walker Media has scooped the centralised pounds 27 million media account for Marks s food, wine and flowers. OMD UK relinquishes the retailer s clothing and store promotions media account. - General release Pearson is to float its media assets in the form of a new pounds 14 billion ...
CAMPAIGN-I: Behind the hype - Offering designer clothes at low prices. Haburi.com is competing against factory outlets and is certain to prove popular
02 Jun 2000 | by MARCUS VINTON, the creative director an
finally be enough to tempt some to shop online. Although Haburi.com may prompt traditional retailers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
