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CAMPAIGN-I: Briefs

29 Sep 2000

with affiliated online retailers, which, to date, include Marks & Spencer, Dixons and Argos....with affiliated online retailers, which, to date, include Marks & Spencer, Dixons and Argos. ...

US credit card giant seeks shops for UK launch

29 Sep 2000

. Catherine Doran, who joined from her position as the head of retail informations systems at National ...

CLOSE-UP: ADVERTISER OF THE WEEK/DIAGEO - Diageo proposals focus on costs, not creativity. Guinness faces sharing its latest marketing director, Francesca Newland writes

29 Sep 2000 | by FRANCESCA NEWLAND

came to the UK in January last year as the marketing and development director of Allied s retail ...

CLOSE-UP: LIVE ISSUE/THE MARKETING FORUM - Advertising industry suffers from dotcom fatigue. Matthew Cowen discovers new media is old news at this year's Marketing Forum

29 Sep 2000 | by MATTHEW COWEN

discussion on the technological advances of the past 18 months. Doesn t anyone just talk about retail any ...

HAS ISBA HAD ITS DAY? - As the client body celebrates its 100th birthday, Margaret Patrick looks at ISBA's contribution to the ad industry and its plans for the future

29 Sep 2000 | by MARGARET PATRICK

, retail, telecom and dotcom companies, and Earnshaw says he is committed to continuing this growth ...

Heated competition sparks agency hunt for Coffee Republic

29 Sep 2000

Coffee Republic is looking for a creative agency to support its two-year expansion programme. The company, the UK s largest independent coffee retailer, is talking to shops with a brief to raise brand awareness as it faces intense competition from rivals such as Starbucks, Costa and Caffe Nero. Both ...

CAMPAIGN-I: Bush Internet interactive TV signs e-district for content

29 Sep 2000

are sold by major UK retailers for less than pounds 200, and provide full web access through the television ...

Fall in dotcom value not surprising, WPP chief executive says

29 Sep 2000 | by LOUISE BANBURY

at the online retailer bol.com, outlined his strategy for the enormous task of taking an online brand offline ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Business across borders - Cross-border commerce is certainly on the agenda, but the media industry has yet to work out a cohesive strategy for bringing in advertising revenue to support it. Andy Fry investigates

29 Sep 2000 | by ANDY FRY

-air sponsorships with retail-based character licensing programmes. CNN, CNN Interactive, Time and Fortune have also ...

Dot com slump was no surprise, says WPP.com's Salama

27 Sep 2000 | by Gordon MacMillan,

and marketing at online retailer bol.com, outlined his strategy for the 'enormous task' of taking an online ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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