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Reuters appoints M&C Saatchi to global branding task

23 Nov 2001 | by JOHN TYLEE

a retailer rather than just a wholesaler of information. ...

THE NET EFFECT: Does the net measure up? Lack of a universal standard in web measurement has stunted its growth. How far away is the industry from finding one size to fit all?

02 Nov 2001

rates are synonymous with customer acquisition. The mobile phone retailer ran a six-week campaign ... street retailer. Through Yahoo! UK the remaining 8 per cent came via a clickthrough ...

REVIEW: John Lewis to promote its internet arm

12 Oct 2001

John Lewis, the retailer, is set to promote John Lewis Direct, its internet arm, with a campaign introducing the strapline: "www.johnlewis. com - the best of John Lewis online." - General release. ...

NEW MEDIA: SPOTLIGHT ON ONLINE NEWSPAPERS - Will the tabloids be rewarded for retaining faith in the net? Newspapers are still eager to use the net to exploit their brands, Alasdair Reid says

12 Oct 2001 | by ALASDAIR REID

. The traditional red top newspaper advertisers are the big retailers and they have struggled to evolve online ... to be advocates (of the web and cross-platform strategies) but the traditional retailers are the ones who ...

Limone Media to open London office

31 Aug 2001

The agency has won the account for the online car retailer One Swoop and Premium TV, which manages online broadcasting rights for football clubs. ...

Beeb.com looks for agency to establish net shopping brand

24 Aug 2001

Beeb.com, the BBC's commercial online arm, is looking for a direct marketing agency as it aims to build its commercial potential. The service already has more than 100 online retail partners, including Amazon and Marks 7 million on a TV advertising campaign through PHD and Michaelides & Bednash ...

CLOSE-UP: NEWSMAKER/JEREMY DALE - Digital marketer counts on Mother's 'double act'. Jeremy Dale has the job of building awareness of ITV Digital, Jenny Watts writes

24 Aug 2001 | by JENNY WATTS

in retail and its domination over football by acquiring those rights. And we've now made the break ... it is now. We've overtaken Sky in terms of retail market share," he responds enthusiastically ...

NEW MEDIA: SPOTLIGHT ON BEEB.COM - Is an e-commerce refocus the right medicine for Beeb.com?

24 Aug 2001 | by DEBORAH BONELLO

that the portal's online retailing has been quite a success, and in particular that car sales have been ... way around." Beeb.com already has more than 100 online retail partners, including Amazon ... online retailers." ...

NEW MEDIA: SPOTLIGHT ON - NAPSTER. Does a paid-for Napster spell the end of sharing on the net? It's make or break time for Napster now users have to pay, Alasdair Reid reports

03 Aug 2001 | by ALASDAIR REID

retail units shifted: 80 million), you will remember, who led the legal charge against Napster ...

CAMPAIGN-I: News in brief

29 Jun 2001

Tesco is taking a 35 per cent stake in Groceryworks, the online retailing arm of the US supermarket giant Safeway Inc. Tesco is to help Safeway relaunch the loss-making online retailer following its success with Tesco.com, its UK online retailing arm. ...

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