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Lloyds TSB appoints Partners Andrews to run key DM account

20 Jul 2001 | by IAN DARBY

direct marketing across Lloyds' retail banking operations, including personal lending and credit cards ...

Prudential to review pounds 25m direct marketing business

04 May 2001 | by IAN DARBY

of restructures at Prudential, culminating in the merger of its pensions and retail divisions to form life ...

CLOSE-UP: LIVE ISSUE/TRIANGLE SALE - Triangle exchanges independence for expansion. Triangle is ready for global expansion using Saatchis' network, Ian Darby writes

04 May 2001 | by IAN DARBY

, retail marketing and event company. Some 22 per cent of its income comes from direct marketing. Its retail and event expertise, built on work for clients including Safeway, Guinness and Cadbury, is what ... to this? The agency is split into four divisions: Storm (retailer services), Perceptor (online), Eye2Eye ...

HOTLINE: News in brief

27 Apr 2001

BT Retail has narrowed its shortlist for its direct marketing account down to BHWG Proximity and OgilvyOne. It is unclear whether there will be an outright winner or if the account will be split. A decision is expected early next week. ...

CLOSE-UP: LIVE ISSUE/PROCTER & GAMBLE - P&G's Golden Households signal strategy change. A new DM initiative shows P&G taking relationships seriously, Ian Darby writes

16 Mar 2001 | by IAN DARBY

how valuable customer data has become in the grocery sector. Retailers such as Tesco have built ... . Golden Households will give P&G a powerful resource in the battle against retailers' own-label products ...

Mobile phone firm searches for direct marketing agencies

09 Mar 2001

Carphone Warehouse, the mobile phone retailer, is looking to build its first roster of direct...Carphone Warehouse, the mobile phone retailer, is looking to build its first roster of direct marketing agencies. The search for agencies has been instigated by Michelle Henderson, Carphone Warehouse s first ever head of direct marketing. She will look for more than one agency to work on building ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

23 Feb 2001

's retail-dominated client list. At the end of his first full year in the hotseat, Hoare must have felt ... , the furniture retailer, Hoover, Thames Water, Emap's travel websites and the agency's rebuilt relationship ... with a fight on its hands to retain the creative assignment on the retailer's pounds 7.2 million account ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

23 Feb 2001

's retail-dominated client list. At the end of his first full year in the hotseat, Hoare must have felt ... , the furniture retailer, Hoover, Thames Water, Emap's travel websites and the agency's rebuilt relationship ... with a fight on its hands to retain the creative assignment on the retailer's pounds 7.2 million account ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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