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The Screen test - Campaign Screen's international ad picks

' These ads differ greatly from most retail fashion ads in that they don't scream at you. Instead of a pumping ...

HOTLINE: TV commercials for Uniqlo to run in Japan

Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...

REVIEW: French Connection in row with Bottle Green

French Connection is involved in a trademark row with the wine company Bottle Green over its French Connection wine range as the fashion retailer prepares to launch into the alcoholic drinks market. The trademark registrar is expected to make its ruling in the next few weeks. - Marketing. ...

CLOSE-UP: LIVE ISSUE/UNIQLO - Uniqlo attempts to convert UK buyers to egalitarian fashion. Will a big ad push make UK shoppers buy the no-label label?

by Uniqlo back in March. The company, which is a retail phenomenon in its native Japan but almost wholly ... for years. "A fashion retailer's spend is not usually that much, but Uniqlo is spending mass retail ... quickly and its experience in Japan has taught it that it can. Its parent company, Fast Retailing ...

Fallon wins $20m Timberland task

its advertising, strategic planning and promotions activity, while showing expertise in retail ...

REVIEW: Marketing and advertising news in the week's press

Monsoon, the high-street women's fashion chain, is looking for an ad agency to handle its first above-the-line ad campaign for three years. The retailer is seeing presentations from a number of agencies. It is thought the retailer wants to move away from its "ethnic-hippy" image. - Marketing Week. ...

CAMPAIGN-I: News in brief

BloodPartnership, Chime's online advertising agency, has won a performance-based digital marketing task for the online underwear and lingerie retailer BrassMonkeys. The deal is performance related: BloodPartnership will be paid according to sales generated from its advertising, which ...

OPINION: Mills on ... fcuk

. I love the way the advertising and the retail experience are as one. And I took note ... dimmed by the malaise affecting other high-street retailers. Last week, fcuk reported profits up 19 per ...

DIARY: Newcomer to Fashion Week unable to bring old ad rivals together

retailers, celebrities and fashion hacks of Williamson's wares, and he set about looking for investors who ...

CLOSE-UP: LIVE ISSUE/LEVI'S - A new twist in Levi's quest to win back consumers. Will Levi's latest ad give the flagging brand a new lease of life, Camilla Palmer asks

retailer Matalan last year. The campaign echoes Levi's press work, relying on the physiques of the models ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.