MediaCom unveils regional division
07 Dec 2001 | by CLARE CONLEY
of billings from clients including COI Communications, Warner Village Cinemas and retail accounts ...
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Cheetham Bell lands Matalan brand task
14 Dec 2001 | by JOHN TYLEE
Matalan has appointed Manchester's Cheetham Bell JWT to handle a 2 million brand awareness campaign, although the discount clothing retailer insists cdp-travissully's tenure of its main acount is secure. Cheetham Bell, which picked up the assignment after a pitch against a number ...
The Screen test - Campaign Screen's international ad picks
04 Dec 2001
' These ads differ greatly from most retail fashion ads in that they don't scream at you. Instead of a pumping ...
OPINION: Stuart Elliott in America
30 Nov 2001 | by STUART ELLIOTT, the advertising columnist at The New York Times
retailers, marketers and agencies will be dropping? That question becomes more pointed ... is known as Black Friday, the start of the make-or-break period for retail chains and, by proxy ... . This time, holiday shoppers must do yeoman duty for retailers to salvage what has been a dreadful year ...
HOTLINE: TV commercials for Uniqlo to run in Japan
30 Nov 2001
Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...
St Luke's creates 'win Xmas' Ikea ads
30 Nov 2001 | by CLARE CONLEY
of commercialism which most retailers would avoid but because Ikea has established that tone of voice ...
THE CLIENT CATALYSTS - SARA WELLER: In the first of a series of interviews with agenda setters in the client world, Camilla Palmer talks to Sainsbury's deputy MD
09 Nov 2001 | by CAMILLA PALMER
this month, will show whether Weller's marketing strategy has paid off in profits as the retailer hauls ... retail business, which handles lots of different marketing and advertising activity, was a set ...
CLOSE-UP: LIVE ISSUE/STAFF STARRING IN ADS - Why clients are putting employees centre stage. Many companies are keen to turn their staff into the brand
02 Nov 2001 | by MATTHEW COWEN
. Throughout the 80s, retail outlets proved themselves willing to use staff as cheap mouthpieces for simple ... the territory of cheap retail ads and are delivering complex messages in multimillion-pound branding campaigns ...
Littlewoods unveils first Christmas ads after six-year break
26 Oct 2001 | by CAMILLA PALMER
in the brand at Christmas to ensure we continue growing in this key period for retail. After all, Littlewoods ...
REVIEW: John Lewis to promote its internet arm
12 Oct 2001
John Lewis, the retailer, is set to promote John Lewis Direct, its internet arm, with a campaign introducing the strapline: "www.johnlewis. com - the best of John Lewis online." - General release. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
