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The Screen test - Campaign Screen's international ad picks

' These ads differ greatly from most retail fashion ads in that they don't scream at you. Instead of a pumping ...

CLOSE-UP: LIVE ISSUE/VODAFONE - Vodafone is shifting focus from the sell to customer services, Jenny Watts says

-supply that is putting their retail operations in a vulnerable position. Own brands are subsequently being ... Cellnet on 10.9 million. Name-only retailers have got problems keeping up sales rates ... likely that Vodafone's initiative to transform its stores from retail to customer care outlets ...

WCRS wins £6m Vodafone retail business without pitch

Vodafone has handed WCRS its 6 million retail business in a move that consolidates ... competitive pitch. Bates UK was the incumbent on the retail business, while BMP DDB lost the lion's share of the Vodafone account in February. WCRS's task for Vodafone retail is expected to involve repositioning ...

PERSPECTIVE: Vodafone's latest ad lacks potency of the Orange campaigns

lost out to W&K in the global pitch - use its expertise to leverage more value in the retail ...

HOTLINE: Phones 4U scales down relationship with BDH/TBWA

Phones 4U, the retail mobile phone operation, has scaled down its relationship with Manchester's BDH/TBWA, which won the company's direct business in February. Much of the work has been taken in-house and the agency will produce new creative work on a project basis. ...

HOTLINE: Phones 4U scales down relationship with BDH/TBWA

Phones 4U, the retail mobile phone operation, has scaled down its relationship with Manchester's BDH/TBWA, which won the company's direct business in February. Much of the work has been taken in-house and the agency will produce new creative work on a project basis. ...

Soul secures £2m launch task for The Mobile Channel

. Consumers are rewarded with discounts at high-street retailers, money off mobile phone bills ...

CAMPAIGN-I: Spotlight on: radio and SMS - Can radio develop its message with text instead of phone-ins? Alasdair Reid looks at the relationship being formed between radio and mobile

messaging specialist that's unashamedly retail-orientated is Scan. It's about to sign at least one radio ...

REVIEW: Marketing and advertising news in the week's press

OgilvyOne has scooped the pounds 20 million centralised direct marketing account for BT's retail business following a final pitch against BHWG Proximity. Ogilvy One will work across BT's customer communications for BT Retail, including services such as Ringback and CallMinder. - General release. ...

HOTLINE: News in brief

BT Retail has narrowed its shortlist for its direct marketing account down to BHWG Proximity and OgilvyOne. It is unclear whether there will be an outright winner or if the account will be split. A decision is expected early next week. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.