Save the Children calls direct marketing review
07 Oct 2002 | by Staff,
direct marketing manager, refused to comment. It is also working on a revamp of its retail brand image ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ... magazine developed by Aerodeon. Entrants then received a coded text voucher to redeem at one of 400 retail ...
Save the Children calls review of direct marketing arrangements
04 Oct 2002
direct marketing manager, refused to comment. It is also working on a revamp of its retail brand image. ...
OgilvyOne hands O'Donnell top job
23 Sep 2002 | by Glen Mutel,
in recent times. Last year's £20m BT Retail account win failed to compensate for the £30m loss of TV ...
HOTLINE: HH&S merges with Retail Marketing Partnership
13 Sep 2002
HH S, the direct marketing agency, has merged with Retail Marketing Partnership. HH S founders
CAMPAIGN DIRECT AWARDS 2002: The Hays Marketing Personnel Award - Best Use of Business-to-Business Direct mail (High Volume)
17 May 2002
targeted 5,000 companies in key sectors, such as retail and finance, that use special numbers such as 0800 ...
Manchester United seeks direct marketing shop
10 May 2002 | by IAN DARBY
worldwide. It is especially well supported in Asia, where it also operates a chain of retail outlets. Other ...
Man United seeks direct marketing shop
09 May 2002 | by Ian Darby,
fans worldwide. It is especially well supported in Asia, where it also operates a chain of retail ...
BTopenworld hires Proximity to target creative web users
03 May 2002
in the future. The BTopenworld direct marketing activity coincides with a separate push by BT Retail for its ...
DIRECT MARKETING: TRICK OR TREAT - Ian Darby asks the creative directors in DM to speak up about their dream accounts, and the brands that would make them break out in a cold sweat
15 Mar 2002 | by IAN DARBY
the responsibility to make any account work. Kershaw says: Difficult brands? Charities. Tricky sectors? Retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
