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CAMPAIGN MEDIA AWARDS: The News Group Newspapers Award - Best Retail and Home Shopping Campaign

Starcom Motive wanted to establish McDonald's breakfast as part of the regular breakfast routine to raise awareness and sales of the fast food chain's breakfast menu.

REVIEW: BT Retail seeks third advertising agency

BT Retail is seeking a third advertising agency to stimulate fresh thinking in its creative

HOTLINE: HH&S merges with Retail Marketing Partnership

HH S, the direct marketing agency, has merged with Retail Marketing Partnership. HH S founders

Time Computers shortlists agencies for new retail chain

Five agencies have been lined up to contest the £5 million launch of a new computer retailing...of its extensive retail experience gained in handling the Morrisons supermarket chain. Time is said to be eager to promote its new retail operation with a national TV campaign. However, its £5 million budget ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.