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THE BOOK OF LISTS: The 10 best SMS campaigns

as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ... magazine developed by Aerodeon. Entrants then received a coded text voucher to redeem at one of 400 retail ...

THE BOOK OF LISTS: The 10 Best Customer Magazines

Retail Magazine at the APA Awards. It combines sumptuous photography of the food featured, while offering ...

THE BOOK OF LISTS: The 12 Best nuggets by adland's greatest philosopher

corner banging out press ads for an electrical retailer. Is this just the usual learning curve or should ... the talented print copywriter with three years of electrical retail work behind him. Another two and you ...

THE BOOK OF LISTS: The 10 Best Rumours of 2002

RETAILER AT THE AAR" Martin Jones inspired this wheeze to cover up the KFC pitch - he claimed that the pitch he was overseeing was for an electrical retailer. While the rumour mill went into overdrive ...

THE BOOK OF LISTS: The 10 Best UK Planners

advertising after three years, even though the retailer had specified throughout the pitch that this would ...

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

Which means I can pretty much say what I like. So ... er ... bumhole! Of course, such licence means less at Christmas than at any other time. Criticising seasonal retail commercials has much ... Pickett's Midnight Hour is a welcome respite from Jingle Bells. Marks Solomon Degia, retail ...

Naked and Karmarama to reintroduce NFL to viewers

. The campaign used a Japanese theme for a Selfridges retail promotion that included Japanese-style jingles ...

Luxury Skoda debuts in Fallon TV campaign

. It will retail between £14,200 and £24,500 and is aimed at company car drivers. The campaign updates the "It ...

CLOSE-UP: LIVE ISSUE/TOBACCO ADVERTISING BAN - Tobacco companies prepare to go out in style with final ads

legislation applying to retailers, who will not be able to display brand names over point-of-sale gantries ... are home to all manner of clients - the balance has shifted considerably." He says retailers will be the next big outdoor-biased clients. "In Europe, retailers take the majority of poster sites and I ...

Mother to take entire Selfridges business

The move marks a step change for the retailer, which has traditionally used a variety of agencies to handle its advertising, and indicates the retailer is looking to create a greater consistency across its ... advertising in October. The brand is now looking to move from its positioning as a retailer to that of a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.