RKCR/Y&R's Energy Saving Trust posters star thieving appliances
25 Oct 2002 | by MARK SWENEY
major retail outlets including Argos, Dixons and Currys. The outdoor campaign is also being supported ...
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CLOSE-UP: LIVE ISSUE/BRYLCREEM - WCRS's ads need to update Brylcreem in a competitive market, Mark Sweney says
22 Nov 2002 | by MARK SWENEY
Brylcreem has been extremely successful in making its brand synonymous with hair cream - its trademark red and white pots adorn hairdressers and high-street retail outlets nationwide. Its relaunch, which will see WCRS unveil the brand's first ad campaign in more than a year, aims to expand its product ...
MML creates TV spots for Lloydspharmacy
16 Aug 2002
satellite stations. Media is through Starcom Motive. Lloydspharmacy's retail marketing manager, Darren ...
PRIVATE VIEW: Mark Wnek, the creative director at Euro RSCG Wnek Gosper
09 Aug 2002
campaign immediately after the Depaul Trust. In comparison, any jolly retail campaign would lose a little ... -working retail campaign which taps into the way women feel about Boots Agency: J. Walter Thompson Writer: Andrew ...
WORLDWIDE ADVERTISING: The mating game - As consolidation has been such a dominating force, John Tylee asks what is to become of those agencies that don't belong to the 'big four' and so are footloose and fancy free?
17 May 2002 | by JOHN TYLEE
in the retail and financial areas; in P A combination of Grey and Cordiant may not be able to compete at a ...
DDB lands LVMH/De Beers joint venture
16 May 2002 | by Jenny Watts,
The 50:50 joint retail venture will see an exclusive line of De Beers-branded jewellery sold in an international network of upmarket stores hoping to take on the likes of Tiffany and Cartier. A flagship London store in Old Bond Street, opening later this year, will be the first site for the £280m venture ...
US magazines are showing a grunge homemaker trend
31 Jan 2002
and retail, and you have a fairly grim, if predictable, picture. But let's concentrate on the bright ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
